Use this sample and step by step explanation for setting meaningful and inspiring employee performance goals for a multimedia copywriter.

A Multimedia Copywriter has the primary responsibility of writing marketing messages that are persuasive and presenting it in various visual media formats including animation, video, print, PowerPoint and illustrations. He/she takes one sales message and presents it using multiple forms.

Other duties include providing content that is well written for the website, draft and edit blog posts and articles, prepare video output content and liaising with video production team, produce content for the monthly newsletter, manage the social media channels, proofread events marketing content, coordinating with the marketing team to determine the timeline and method for the publication of print and electronic materials and act as the quality control for content output.

Employee Performance Goals Sample

Employee's Name: Title:
Review Period: __/__/__ to __/__/__ Employee SSN:
Work Location: Supervisor's Name:

Instructions

  1. Setting Goals: List specific goals in the space provided below each competency under "Performance Goals". Assign an appropriate timeline for each goal as well as numeric or financial terms to measure the goal.
  2. Employee Comments: The employee must comment next to each goal under "Employee Comments" with "Okay" for goals which he/she feels comfortable working with, and "Needs Clarification" for goals which he/she believes need to be discussed further. An employee who is comfortable with all the goals can sign the goals at this stage.
  3. Summary: Give a summary of the total time estimated for the employee to have achieved the goals. State action plans and specific milestones to track the goals. Any additional comments agreed between the employee and the supervisor should be noted here.
  4. Human Resources Review: Human resources personnel must confirm that the goals are specific, measurable, achievable, relevant, and time-bound. He/she must then sign the goals in the "Human Resource" section provided under "Signatures".
  5. Signatures: When discussion of the goals has been completed and consensus has been reached, sign the goals and let the employee sign too. Send the final copy to the human resources for inclusion in the employee's professional records.

Performance Goals for Next Period

Performance Goals

Employee Comments

CRITICAL THINKING:

To carefully analyze and interpret information collected to draw reasonable inferences.

To continue researching and studying more to get more factual facts and figures that will guide my thinking.

[employee comments goal]
DELEGATION:

Constantly check employee's work in order to catch issues and problems as they occur and help the employee to stay motivated

Delegate the tasks early in order to avoid unnecessary pressure and allow the person to plan the tasks better

[employee comments goal]
PLANNING AND SCHEDULING:

Become familiar with the flow of information in the organization

Plan to always be on time for any work or project you take part in

[employee comments goal]
ENTHUSIASM:

Learn to think outside the box in order to find new ways that can help handle situations differently

Dedicate time to make things happen, be the leader and other employees' source of inspiration

[employee comments goal]
CONCEPTUAL THINKING:

Check the impact of any proposed solution and idea to both the employees and customers

Learn to apply new theories, constructs, and models while translating complex ideas or information in order to communicate clearly and precisely

[employee comments goal]
PERSONAL DRIVE:

Be committed to personal and company goals and go the extra mile to achieve them

Actively take part in suggesting new ideas to solve problems in the company, turn the ideas into actions, and actions into results

[employee comments goal]
ORGANIZATIONAL SKILLS:

Take breaks between tasks in order to allow own mind to refresh and give oneself a productivity boost

Try and understand things that work best for oneself in order to feel happy and motivated to accomplish them

[employee comments goal]
ANALYTICAL SKILLS:

Put extra effort to search for the best sources of information

Encourage others to think out of the box when coming up with a solution to solve a problem

[employee comments goal]
COMPUTER SKILLS:

Learn how to backup computer data and learn more about the best and most recent data backup techniques

Learn how to use different versions and types of computer operating systems

[employee comments goal]
TECHNICAL SKILLS:

Seek for assistance when solving complicated problems and always welcome new challenges

Show willingness to learn new technologies and make enough effort to remain updated with technology

[employee comments goal]

Summary

Sections 1-2: To be completed by the supervisor

Section 3: To be completed by the employee

1. Goals completed since last performance feedback

2. Goals for next period

3. Employee comments

Signatures

I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal.
Employee: Date:
Supervisor: Date:
Human Resources: Date:

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