Use this sample and step by step explanation for setting meaningful and inspiring employee performance goals for a communications specialist.

A communications specialist takes charge of the internal and external communication with the primary role of creating and maintaining a positive relationship between the client and the public via media outlets by producing press releases, handling public relations, advertising and social media for the client. He/she also manages internal communications including newsletters and memos as well as drafting press releases for the media or website.

Duties associated with this position include creating and sending press releases of important updates about clients to media outlets; managing advertising on client's behalf; organizing press conferences or events where clients meet the public to create product knowledge and awareness as well as recent developments; handling request for information from media; liaise with marketing professionals for ad copies as well as carry out damage control in the event of bad publicity.

Employee Performance Goals Sample

Employee's Name: Title:
Review Period: __/__/__ to __/__/__ Employee SSN:
Work Location: Supervisor's Name:


  1. Setting Goals: List specific goals in the space provided below each competency under "Performance Goals". Assign an appropriate timeline for each goal as well as numeric or financial terms to measure the goal.
  2. Employee Comments: The employee must comment next to each goal under "Employee Comments" with "Okay" for goals which he/she feels comfortable working with, and "Needs Clarification" for goals which he/she believes need to be discussed further. An employee who is comfortable with all the goals can sign the goals at this stage.
  3. Summary: Give a summary of the total time estimated for the employee to have achieved the goals. State action plans and specific milestones to track the goals. Any additional comments agreed between the employee and the supervisor should be noted here.
  4. Human Resources Review: Human resources personnel must confirm that the goals are specific, measurable, achievable, relevant, and time-bound. He/she must then sign the goals in the "Human Resource" section provided under "Signatures".
  5. Signatures: When discussion of the goals has been completed and consensus has been reached, sign the goals and let the employee sign too. Send the final copy to the human resources for inclusion in the employee's professional records.

Performance Goals for Next Period

Performance Goals

Employee Comments


Decide on a distinct set of tasks that one needs to accomplish and stick to them, and put additional related tasks on a new list for next time

Become effective at switching tasks and release all emotional energy attached to the task once it has been completed

[employee comments goal]

Make sure the person assigned the task knows in advance both the positive and negative consequences of excellent and poor performances

Analyze course of insufficient performance for improvement and recognize tasks well done

[employee comments goal]

Prepare an analysis of all the functional tasks that need to be carried out

Write down all your goals prior to the commencement of any project

[employee comments goal]

Get excited when handling tasks in order to keep enthusiasm high even during rough patches

Make every effort to be the easiest person to work with in the office or department

[employee comments goal]

Learn to hold back and count one to three before responding to negative feedback

Go to talks given by experts in one's field, attend industry meet-ups and take an online class in order to brush up or boost one's skills

[employee comments goal]

Review outcomes of own projects in order to understand where problems occurred and plan to anticipate them

Periodically test how the current state of operations in one's department compares with own core purpose

[employee comments goal]

Separate own values from those of other employees and do what one thinks is right no matter what

Tackle new skills in order to gain knowledge and confidence needed to handle current or upcoming projects

[employee comments goal]

Define the company's vision and make it available to employees as well as the customers

Check in regularly with the plan in order to modify it in light of any changes, progress, or setbacks

[employee comments goal]

Take breaks between tasks in order to allow own mind to refresh and give oneself a productivity boost

Share some of the work among other employees in order to make them feel a sense of ownership and keep oneself from being bogged down

[employee comments goal]

Put extra effort in learning how to work with graphical information and graphical software

Employ technical tools to understand trends when analyzing complex and large volumes of data

[employee comments goal]


Sections 1-2: To be completed by the supervisor

Section 3: To be completed by the employee

1. Goals completed since last performance feedback

2. Goals for next period

3. Employee comments


I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal.
Employee: Date:
Supervisor: Date:
Human Resources: Date:

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