Use this sample and step by step explanation for setting meaningful and inspiring employee performance goals for a communications specialist.
A communications specialist takes charge of the internal and external communication with the primary role of creating and maintaining a positive relationship between the client and the public via media outlets by producing press releases, handling public relations, advertising and social media for the client. He/she also manages internal communications including newsletters and memos as well as drafting press releases for the media or website.
Duties associated with this position include creating and sending press releases of important updates about clients to media outlets; managing advertising on client's behalf; organizing press conferences or events where clients meet the public to create product knowledge and awareness as well as recent developments; handling request for information from media; liaise with marketing professionals for ad copies as well as carry out damage control in the event of bad publicity.
Employee Performance Goals Sample | |
|---|---|
| Employee's Name: | Title: |
| Review Period: __/__/__ to __/__/__ | Employee SSN: |
| Work Location: | Supervisor's Name: |
Instructions |
|
Performance Goals for Next Period | |
Performance Goals | Employee Comments |
|---|---|
| MULTI-TASKING: Decide on a distinct set of tasks that one needs to accomplish and stick to them, and put additional related tasks on a new list for next time Become effective at switching tasks and release all emotional energy attached to the task once it has been completed | [employee comments goal] |
| DELEGATION: Make sure the person assigned the task knows in advance both the positive and negative consequences of excellent and poor performances Analyze course of insufficient performance for improvement and recognize tasks well done | [employee comments goal] |
| PLANNING AND SCHEDULING: Prepare an analysis of all the functional tasks that need to be carried out Write down all your goals prior to the commencement of any project | [employee comments goal] |
| ENTHUSIASM: Get excited when handling tasks in order to keep enthusiasm high even during rough patches Make every effort to be the easiest person to work with in the office or department | [employee comments goal] |
| SELF CONFIDENCE: Learn to hold back and count one to three before responding to negative feedback Go to talks given by experts in one's field, attend industry meet-ups and take an online class in order to brush up or boost one's skills | [employee comments goal] |
| CONCEPTUAL THINKING: Review outcomes of own projects in order to understand where problems occurred and plan to anticipate them Periodically test how the current state of operations in one's department compares with own core purpose | [employee comments goal] |
| USING COMMON SENSE: Separate own values from those of other employees and do what one thinks is right no matter what Tackle new skills in order to gain knowledge and confidence needed to handle current or upcoming projects | [employee comments goal] |
| LONG RANGE PLANNING: Define the company's vision and make it available to employees as well as the customers Check in regularly with the plan in order to modify it in light of any changes, progress, or setbacks | [employee comments goal] |
| ORGANIZATIONAL SKILLS: Take breaks between tasks in order to allow own mind to refresh and give oneself a productivity boost Share some of the work among other employees in order to make them feel a sense of ownership and keep oneself from being bogged down | [employee comments goal] |
| ANALYTICAL SKILLS: Put extra effort in learning how to work with graphical information and graphical software Employ technical tools to understand trends when analyzing complex and large volumes of data | [employee comments goal] |
Summary |
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Sections 1-2: To be completed by the supervisor Section 3: To be completed by the employee |
1. Goals completed since last performance feedback |
2. Goals for next period |
3. Employee comments |
Signatures | |
| I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal. | |
| Employee: | Date: |
| Supervisor: | Date: |
| Human Resources: | Date: |