Use this step by step explanation to craft a good employee performance feedback review for a communications specialist. Find the right words with quality phrases.

A communications specialist takes charge of the internal and external communication with the primary role of creating and maintaining a positive relationship between the client and the public via media outlets by producing press releases, handling public relations, advertising and social media for the client. He/she also manages internal communications including newsletters and memos as well as drafting press releases for the media or website.

Duties associated with this position include creating and sending press releases of important updates about clients to media outlets; managing advertising on client's behalf; organizing press conferences or events where clients meet the public to create product knowledge and awareness as well as recent developments; handling request for information from media; liaise with marketing professionals for ad copies as well as carry out damage control in the event of bad publicity.

Employee Performance Review Sample

Employee's Name: Title:
Review Period: __/__/__ to __/__/__ Employee SSN:
Work Location: Supervisor's Name:

Instructions

  1. Rating: Rate the employee against the core skills based on how well he/she demonstrates each skill. Give scores 1, 2, or 3 for each rating depending on the employee's performance.
  2. Comments: Use this area to give examples of employee's performance phrases. The phrases should describe how well an employee has performed on previously set goals based on the given core skill.
  3. Summary: Use this section to give a summary of the employee's strengths and areas for improvement or development. Recommend a step increase for an employee who has met the expectations and performance improvement plans for one who doesn't meet expectations.
  4. Human Resources Review: Human resources manager must examine and indicate whether he/she concurs with the evaluation and comments. If the manager agrees, then he/she must sign the evaluation form. If he/she doesn't concur, then he/she must provide reasons explaining why this is so.
  5. Signatures: Sign the evaluation form and give it to the employee to go through and answer the Self Evaluation Questions. Ask him/her to sign and date the evaluation form before giving it back to the human resources for filing.

Rating Meaning

The employee fails to perform the most important aspects of the job satisfactorily. Requires close guidance to carry out routine jobs. He/she needs significant improvement in all areas. Meetings should be held between the employee and the supervisor to discuss performance deficiencies.

1

Employee routinely meets and exceeds expectations in all areas of responsibility. Produces high-quality work that at times exceeds expectations. Consistently meets the most critical annual goals. Occasionally produces timely and accurate results.

2

The employee consistently and significantly exceeds the communicated expectations by producing exceptionally high-quality work. He/she demonstrates exceptional knowledge of his/her duties and is highly recognized by others as an authority in his/her area of work.

3

Supervisor's Feedback

Skill

Comments

Rating

MULTI-TASKING: Multi-Tasking allows one to juggle and perform more than one task at a time without losing track of what you are working on or dropping the ball.

Chooses tasks that are fluent, routine, and familiar to multi-task or those that do require one's full focus to accomplish

Sets a timer or makes a mental note to remind oneself to pay attention to a task when one gets distracted

3

DELEGATION: Delegation is assigning responsibility or authority to another person a junior or subordinate to carry out specific activities while remaining accountable for the outcome.

Concerns oneself with what is already accomplished rather than constantly detailing how the tasks should be done

Discusses timelines and guidelines and agrees on a certain schedule at which one will check and review the project's progress

3

PLANNING AND SCHEDULING: Planning and Scheduling are the act of establishing a plan for a set of tasks that needs to be completed and including when they should be done.

Consistently brings outstanding organization to chaotic departments and all the projects

Always well ahead of the scheme when it comes to progress and performance

3

ENTHUSIASM: Enthusiasm is an intense enjoyment or a lively interest in a certain thing with a zest and a strong belief that can be felt by those around you.

Is not easily demotivated by temporal crisis; still enjoys working even when all is not well in the workplace

Does not dwell on the negative; does not think about past mistakes or things that cannot be changed

3

SELF CONFIDENCE: Self Confidence is the ability to know who you are and what you are capable of doing which shows in your behavior, your body language, how you speak, etc.

Always thinks of ways to knock the ball out of the park with each new project or task

Seeks out challenges and celebrates each achievement even when one's efforts yield small victories

3

CONCEPTUAL THINKING: Conceptual Thinking is the ability to recognize a situation or problem by identifying patterns or connections while addressing the underlying issues.

Crystallizes the importance and the meaning of a lot of complex ideas into a simple and understandable explanation

Recognizes and acts in accordance with the company goals, strategies, and priorities and gives suggestions and ideas on how to handle key issues

3

USING COMMON SENSE: Using Common Sense is the ability to see what is missing in a situation or a project and supplying it without necessarily being assigned or asked to do it.

Constantly makes conscious decisions about what one will allow oneself to be influenced by, and what one will devote own thinking time to

Treats everyone equally; shows respect to other employees and customers in order to create a smooth working environment

3

LONG RANGE PLANNING: Long Range Planning is setting long-term goals and objectives for your business or project to ensure its growth and sustainability is reached by all the employees.

Asks team leaders to report how their teams contribute to the mission and which mission-related goals could make the teams more effective

Identifies strategies to improve customers' satisfaction and conducts surveys to find out if the strategies are working

2

ORGANIZATIONAL SKILLS: Organizational Skills is the ability to make use of time, energy and resources available in the most efficient manner to achieve their goal.

Disables social media pop-ups during working hours in order to avoid distractions and enhance concentration

Monitors daily activities in order to identify activities that might be time wasters and those that actually further own goals

3

ANALYTICAL SKILLS: Analytical Skills is the ability to collect and analyze information, solve problems and make decisions according to the policies and regulations of the business.

Demonstrates outstanding abilities to collect accurate data before analyzing it

Possesses an exceptional ability to remember information and has a strong visual perception of information

3

Self Evaluation

Self Evaluation Question

Employee Comments

MULTI-TASKING:

Describe a situation that required you to do a number of things at the same time. How did you handle it?

What are some of the ways and techniques that you have found to make handling of multiple tasks easier and more effective?

[employee comments]
DELEGATION:

Describe a time when you have had to deal with an employee who was not following your instructions on an assigned project. How did you go about it?

How do you ensure that the person you assign a task has understood all the instructions?

[employee comments]
PLANNING AND SCHEDULING:

Is there any area that takes additional time to plan and how do you intend to work on it?

What help do you require to become better in your planning?

[employee comments]
ENTHUSIASM:

Think of a time you had an idea and you got other employees to follow you. What was the idea?

Describe a time you did more than was required of your job description. How did you feel about that?

[employee comments]
SELF CONFIDENCE:

Is there someone who has contributed to your self-confidence? What did that person do to build up your feeling of self-worth?

Do you feel full of self-confidence or do you wish you had more of it?

[employee comments]
CONCEPTUAL THINKING:

Describe a time when you identified customer's needs on a particular project. What resources did you call on to help?

Is there a time when you had to analyze information and make a recommendation? How did you go about that?

[employee comments]
USING COMMON SENSE:

How do you help other employees use common sense at work? When is the last time this happened?

What have you done to avoid the most common arguments with your colleagues and customers?

[employee comments]
LONG RANGE PLANNING:

Describe a time when you have had a hard time accomplishing your long-range plan. What was the problem and how did you solve it?

In your opinion, do you think most start-ups fail due to lack of long-range planning or due to poor management? Explain your answer

[employee comments]
ORGANIZATIONAL SKILLS:

How have your organizational skills helped you manage your tasks and achieve your goals?

Do you prefer phone or email conversations when communicating with a colleague at work? Explain your answer

[employee comments]
ANALYTICAL SKILLS:

What steps do you follow when studying a problem before making a final conclusion

How often do you encourage others to use appropriate oral and written communication skills when sharing an analysis?

[employee comments]

Summary

Sections 1-4: To be completed by the supervisor

Section 5: To be completed by the employee

1. Exceeds Job Related Expectations

2. Areas to improve

3. Goals completed since last performance feedback

4. Goals for next period

5. Employee comments

Signatures

I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal.
Employee: Date:
Supervisor: Date:
Human Resources: Date:

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