Use this sample and step by step explanation for setting meaningful and inspiring employee performance goals for a sales clerk.

A sales clerk is assigned the responsibility of performing retailing services to the company's or business customer to ensure that they get the best customer treatment while buying the products. He or she will engage the customers to ensure that they have the correct information to facilitate them make the best buying decision.

He or she also get to undertake the following roles; set up advertising displays, ensure that all the products have the correct pricing and tags, respond to customers questions, obtain and receive various client merchandise, manage selling point area, record and manage all sales records, handle and maintain all cash register, ensure that the clients receive their products in time and ensure proper stocking of all products.

Employee Performance Goals Sample

Employee's Name: Title:
Review Period: __/__/__ to __/__/__ Employee SSN:
Work Location: Supervisor's Name:


  1. Setting Goals: List specific goals in the space provided below each competency under "Performance Goals". Assign an appropriate timeline for each goal as well as numeric or financial terms to measure the goal.
  2. Employee Comments: The employee must comment next to each goal under "Employee Comments" with "Okay" for goals which he/she feels comfortable working with, and "Needs Clarification" for goals which he/she believes need to be discussed further. An employee who is comfortable with all the goals can sign the goals at this stage.
  3. Summary: Give a summary of the total time estimated for the employee to have achieved the goals. State action plans and specific milestones to track the goals. Any additional comments agreed between the employee and the supervisor should be noted here.
  4. Human Resources Review: Human resources personnel must confirm that the goals are specific, measurable, achievable, relevant, and time-bound. He/she must then sign the goals in the "Human Resource" section provided under "Signatures".
  5. Signatures: When discussion of the goals has been completed and consensus has been reached, sign the goals and let the employee sign too. Send the final copy to the human resources for inclusion in the employee's professional records.

Performance Goals for Next Period

Performance Goals

Employee Comments


Constantly check employee's work in order to catch issues and problems as they occur and help the employee to stay motivated

Regularly communicate with the employee about the status of the project or task and its timing in order to avoid surprises at the end

[employee comments goal]

Learn to think outside the box in order to find new ways that can help handle situations differently

Improve work's time in and time out in order to stop wasting the company's productive time

[employee comments goal]

Work closely with one's manager during performance discussions in order to see how own targets are derived from the company's objectives

Learn to apply new theories, constructs, and models while translating complex ideas or information in order to communicate clearly and precisely

[employee comments goal]

Learn new ways to deal with difficult situations or setbacks and continue to pursue one's personal goals despite the obstacles

Learn how to control and respond to one's own emotions in order to avoid causing conflicts in the workplace

[employee comments goal]

Lead by example; show others how to be open, thoughtful, and nonjudgmental in all situations

Take the time to learn and understand others before one decides what one thinks about someone

[employee comments goal]

Define the company's vision and make it available to employees as well as the customers

Create a flexible action plan in order to make it easy to change or update in the future

[employee comments goal]

Make a list of everything that requires being done in a day in order to identify what needs to be done first and fast

Spend time on tasks that truly help one achieve own goals instead of those that ultimately do nothing to add value

[employee comments goal]

Set clearly defined and achievable goals in order to stay motivated to accomplish them and meet quality standards

Do research on ways that could help improve the quality of own work and implement these ways

[employee comments goal]

Address inquiries as quickly as possible and give explanations in case of delays

Involve management when a customer treats you disrespectfully and avoid taking matters into your own hands

[employee comments goal]

Put extra effort in learning how to work with graphical information and graphical software

Learn more about reliable data collection techniques and make an effort to collect the right information

[employee comments goal]


Sections 1-2: To be completed by the supervisor

Section 3: To be completed by the employee

1. Goals completed since last performance feedback

2. Goals for next period

3. Employee comments


I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal.
Employee: Date:
Supervisor: Date:
Human Resources: Date:

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