Use this sample and step by step explanation for setting meaningful and inspiring employee performance goals for a demonstrator.

A demonstrator is tasked with the overall responsibility of merchandising company products and services and answering questions from clients in regards to the same. He or she will see to it that the clients understand fully all the concepts related to the company products and services and get to answer questions from time to time.

Other duties that he or she will perform are; providing relevant information to the clients, providing product samples and brochures, record and report on the day to day demonstration activities, prepare and manage demonstration areas, obtain and record customer feedback, show a client how the products are used and train other demonstrators.

Employee Performance Goals Sample

Employee's Name: Title:
Review Period: __/__/__ to __/__/__ Employee SSN:
Work Location: Supervisor's Name:


  1. Setting Goals: List specific goals in the space provided below each competency under "Performance Goals". Assign an appropriate timeline for each goal as well as numeric or financial terms to measure the goal.
  2. Employee Comments: The employee must comment next to each goal under "Employee Comments" with "Okay" for goals which he/she feels comfortable working with, and "Needs Clarification" for goals which he/she believes need to be discussed further. An employee who is comfortable with all the goals can sign the goals at this stage.
  3. Summary: Give a summary of the total time estimated for the employee to have achieved the goals. State action plans and specific milestones to track the goals. Any additional comments agreed between the employee and the supervisor should be noted here.
  4. Human Resources Review: Human resources personnel must confirm that the goals are specific, measurable, achievable, relevant, and time-bound. He/she must then sign the goals in the "Human Resource" section provided under "Signatures".
  5. Signatures: When discussion of the goals has been completed and consensus has been reached, sign the goals and let the employee sign too. Send the final copy to the human resources for inclusion in the employee's professional records.

Performance Goals for Next Period

Performance Goals

Employee Comments


To perform my administrative roles in a professional manner and without any fear or prejudice.

Learn to attentively listen when others are talking and not to interrupt them in any way.

[employee comments goal]

Constantly check employee's work in order to catch issues and problems as they occur and help the employee to stay motivated

Analyze course of insufficient performance for improvement and recognize tasks well done

[employee comments goal]

Prepare an analysis of all the functional tasks that need to be carried out

In case of any kind of delay plan to effectively communicate to the proper authorities promptly

[employee comments goal]

Choose to do your very best in the tasks given daily without fail

Respect every opinion while taking only that which is needful

[employee comments goal]

Take action to build trust in order to improve comfort levels and strengthen relationships with other employees

Make every effort to be the easiest person to work with in the office or department

[employee comments goal]

Take a deep breath whenever there is urge to second guess, have a negative self-talk or over-think

Take new challenges and acknowledge the fact that making mistakes is part of learning

[employee comments goal]

Work closely with one's manager during performance discussions in order to see how own targets are derived from the company's objectives

Always ask oneself what the context is around the task or project at hand, before handling it

[employee comments goal]

Learn new ways to deal with difficult situations or setbacks and continue to pursue one's personal goals despite the obstacles

Allow team members to be part of one's planning and problem-solving process

[employee comments goal]

Take the time to reflect on every new experience and think about what went right and what didn't

Define goals and set a clear plan that will help one to accomplish them successfully

[employee comments goal]

Avoid multitasking at all costs; work on one task, complete that task and move on to the next

Share some of the work among other employees in order to make them feel a sense of ownership and keep oneself from being bogged down

[employee comments goal]


Sections 1-2: To be completed by the supervisor

Section 3: To be completed by the employee

1. Goals completed since last performance feedback

2. Goals for next period

3. Employee comments


I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal.
Employee: Date:
Supervisor: Date:
Human Resources: Date:

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