Use this sample and step by step explanation for setting meaningful and inspiring employee performance goals for a brand ambassador.

A brand ambassador has the overall responsibility of representing an organization in a good and respectable manner to enable the organizations to meet its goals and objectives. He or she will make use of his or her marketing skills to help promote the company and attract potential clients.

In addition to the overall duty he or she will also undertake the following roles; act as the company spokesperson, network and build trustworthy relationships with potential clients, assist the company in its marketing events, undertake marketing using old and new techniques, monitor competitors activities and report to the company and participate in online reviews for the company's products and services.

Employee Performance Goals Sample

Employee's Name: Title:
Review Period: __/__/__ to __/__/__ Employee SSN:
Work Location: Supervisor's Name:

Instructions

  1. Setting Goals: List specific goals in the space provided below each competency under "Performance Goals". Assign an appropriate timeline for each goal as well as numeric or financial terms to measure the goal.
  2. Employee Comments: The employee must comment next to each goal under "Employee Comments" with "Okay" for goals which he/she feels comfortable working with, and "Needs Clarification" for goals which he/she believes need to be discussed further. An employee who is comfortable with all the goals can sign the goals at this stage.
  3. Summary: Give a summary of the total time estimated for the employee to have achieved the goals. State action plans and specific milestones to track the goals. Any additional comments agreed between the employee and the supervisor should be noted here.
  4. Human Resources Review: Human resources personnel must confirm that the goals are specific, measurable, achievable, relevant, and time-bound. He/she must then sign the goals in the "Human Resource" section provided under "Signatures".
  5. Signatures: When discussion of the goals has been completed and consensus has been reached, sign the goals and let the employee sign too. Send the final copy to the human resources for inclusion in the employee's professional records.

Performance Goals for Next Period

Performance Goals

Employee Comments

KNOWLEDGE OF COMPANY PROCESSES:

Actively share knowledge about the company's processes among colleagues and offer advice to new employees or those who are less experienced

Manage compliance, ethical and other issues in order to protect the company's reputation and respect its obligations

[employee comments goal]
PLANNING AND SCHEDULING:

Utilize calendars, charts, to-do lists effectively with priorities, and a workable follow-up plan on each project

Plan to always be on time for any work or project you take part in

[employee comments goal]
ENTHUSIASM:

Get excited when handling tasks in order to keep enthusiasm high even during rough patches

Make every effort to be the easiest person to work with in the office or department

[employee comments goal]
SELF CONFIDENCE:

Try an affirmation such as "I live authentically" or "My opinion matters" in order to avoid backing down during a conversation

Think about what causes the imperfections and acknowledge the fact that these are the things that make one special and more relatable to others

[employee comments goal]
CONCEPTUAL THINKING:

Increase one's own range of models and frameworks by reading, attending courses and asking colleagues what they use

Learn to apply new theories, constructs, and models while translating complex ideas or information in order to communicate clearly and precisely

[employee comments goal]
ENJOYMENT OF THE JOB:

Make new friends at work every day and try to develop good working relationships with people that one works with most often

Stop gossiping and minimize one's time with people that one does not resonate with in order to create a pleasant working environment

[employee comments goal]
PERSONAL ACCOUNTABILITY:

Develop and implement internal controls for pilot programs in order to manage potential barriers to implementation

Arrive to work early in order to get enough time to arrange the day's commitments and avoid missing deadlines

[employee comments goal]
PERSONAL DRIVE:

Set high but realistic goals and develop strategies to meet them even under high pressure or when facing challenges

Actively take part in suggesting new ideas to solve problems in the company, turn the ideas into actions, and actions into results

[employee comments goal]
GOAL AND OBJECTIVE SETTING:

Reward and recognize oneself and others when a goal has been accomplished in order to feel motivated to keep working hard

Take responsibility for own actions and refrain from making excuses or blaming others when one fails to meet own goals

[employee comments goal]
ORGANIZATIONAL SKILLS:

Take breaks between tasks in order to allow own mind to refresh and give oneself a productivity boost

Constantly remind oneself of own long-term goals, revisit them when necessary and prioritize to meet them

[employee comments goal]

Summary

Sections 1-2: To be completed by the supervisor

Section 3: To be completed by the employee

1. Goals completed since last performance feedback

2. Goals for next period

3. Employee comments

Signatures

I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal.
Employee: Date:
Supervisor: Date:
Human Resources: Date:

Related Articles