Use this sample and step by step explanation for setting meaningful and inspiring employee performance goals for a seo copywriter.

An SEO Copywriter writes web content that is search engine optimized, and that helps to rank web pages higher in the search results. He/she uses keywords and keyphrases while writing authoritative and engaging web content and adheres to the SEO best practices.

Duties associated with this role include conducting research either through the internet or by interviewing clients, writing interesting and high-quality copy depending on the client's needs, constant communication with the client, inserting keywords and/or hyperlinks in the text, collaborating with project manager, copywriting editor and other team members, adhering to the deadlines, use the proper writing style and tone based on the needs of the client and writing catchy headlines.

Employee Performance Goals Sample

Employee's Name: Title:
Review Period: __/__/__ to __/__/__ Employee SSN:
Work Location: Supervisor's Name:

Instructions

  1. Setting Goals: List specific goals in the space provided below each competency under "Performance Goals". Assign an appropriate timeline for each goal as well as numeric or financial terms to measure the goal.
  2. Employee Comments: The employee must comment next to each goal under "Employee Comments" with "Okay" for goals which he/she feels comfortable working with, and "Needs Clarification" for goals which he/she believes need to be discussed further. An employee who is comfortable with all the goals can sign the goals at this stage.
  3. Summary: Give a summary of the total time estimated for the employee to have achieved the goals. State action plans and specific milestones to track the goals. Any additional comments agreed between the employee and the supervisor should be noted here.
  4. Human Resources Review: Human resources personnel must confirm that the goals are specific, measurable, achievable, relevant, and time-bound. He/she must then sign the goals in the "Human Resource" section provided under "Signatures".
  5. Signatures: When discussion of the goals has been completed and consensus has been reached, sign the goals and let the employee sign too. Send the final copy to the human resources for inclusion in the employee's professional records.

Performance Goals for Next Period

Performance Goals

Employee Comments

WRITING SKILLS:

Take up more online courses on writing to try to improve writing skills.

Show willingness to learn new and better ways of writing various types of content.

[employee comments goal]
DELEGATION:

Match the requirements of the task to the ability of the employee and make sure that they are capable of doing the job

Delegate the tasks early in order to avoid unnecessary pressure and allow the person to plan the tasks better

[employee comments goal]
PLANNING AND SCHEDULING:

Analyze each plan to detect any area or kind of risk beforehand

Write down all your goals prior to the commencement of any project

[employee comments goal]
CREATIVITY:

Respect each view from all individuals and choose those that fit the current situation

Choose varied ways to solve conflicts that do not necessarily have to be there

[employee comments goal]
ENTHUSIASM:

Show respect for others' opinions when disagreements arise; avoid telling someone they are wrong but try seeing things from the other person's point of view

Improve work's time in and time out in order to stop wasting the company's productive time

[employee comments goal]
CONCEPTUAL THINKING:

Review outcomes of own projects in order to understand where problems occurred and plan to anticipate them

Periodically test how the current state of operations in one's department compares with own core purpose

[employee comments goal]
PERSONAL DRIVE:

Set high but realistic goals and develop strategies to meet them even under high pressure or when facing challenges

Actively seek new opportunities to improve oneself and the company and seize them when they occur

[employee comments goal]
ORGANIZATIONAL SKILLS:

Put up an inspirational area that reminds one of own goals and dreams in order to stay constantly motivated and inspired to work

Have a notebook or journal to jot down all the important reminders during phone conversations in order to have a record of all the calls in one place

[employee comments goal]
ANALYTICAL SKILLS:

Put extra effort to search for the best sources of information

Encourage others to think out of the box when coming up with a solution to solve a problem

[employee comments goal]
TECHNICAL SKILLS:

Show more interest to understand how complex systems and processes work

Demonstrate more willingness to learn the basics of coding and programming

[employee comments goal]

Summary

Sections 1-2: To be completed by the supervisor

Section 3: To be completed by the employee

1. Goals completed since last performance feedback

2. Goals for next period

3. Employee comments

Signatures

I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal.
Employee: Date:
Supervisor: Date:
Human Resources: Date:

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