Use this sample and step by step explanation for setting meaningful and inspiring employee performance goals for a senior copywriter.

A Senior Copywriter leads the creative team in producing ad copies that assist clients to achieve their goals by producing a clear message from even the most challenging brief. He/she generates original content for advertising, promoting and educating the consumers about the goods and/or services of the organization.

Other related duties include analyzing the needs of the client for the products or services being promoted, producing an original ad copy and tailor it to the client's needs and the audience, liaise with product managers and design departments to create the copy, develop creative strategies to meet the campaign objectives, oversee the copies produced by team member and give feedback if required and give clients exciting and fresh ideas.

Employee Performance Goals Sample

Employee's Name: Title:
Review Period: __/__/__ to __/__/__ Employee SSN:
Work Location: Supervisor's Name:


  1. Setting Goals: List specific goals in the space provided below each competency under "Performance Goals". Assign an appropriate timeline for each goal as well as numeric or financial terms to measure the goal.
  2. Employee Comments: The employee must comment next to each goal under "Employee Comments" with "Okay" for goals which he/she feels comfortable working with, and "Needs Clarification" for goals which he/she believes need to be discussed further. An employee who is comfortable with all the goals can sign the goals at this stage.
  3. Summary: Give a summary of the total time estimated for the employee to have achieved the goals. State action plans and specific milestones to track the goals. Any additional comments agreed between the employee and the supervisor should be noted here.
  4. Human Resources Review: Human resources personnel must confirm that the goals are specific, measurable, achievable, relevant, and time-bound. He/she must then sign the goals in the "Human Resource" section provided under "Signatures".
  5. Signatures: When discussion of the goals has been completed and consensus has been reached, sign the goals and let the employee sign too. Send the final copy to the human resources for inclusion in the employee's professional records.

Performance Goals for Next Period

Performance Goals

Employee Comments


Find a mentor who will provide support and guidance with writing and help to improve.

Be more willing to ask for feedback, to accept feedback given, and to act on it afterward.

[employee comments goal]

Break big goals into smaller, manageable goals and use planners, sticky notes, and checklists to remind one to keep going

Cultivate a supportive environment by avoiding colleagues who make one feel discouraged and keeping close those who provide positive energy

[employee comments goal]

Constantly check employee's work in order to catch issues and problems as they occur and help the employee to stay motivated

Analyze course of insufficient performance for improvement and recognize tasks well done

[employee comments goal]

Make several possible approaches that assist in planning and scheduling

Plan to always be on time for any work or project you take part in

[employee comments goal]

Learn to think outside the box in order to find new ways that can help handle situations differently

Make every effort to be the easiest person to work with in the office or department

[employee comments goal]

Check the impact of any proposed solution and idea to both the employees and customers

Suggest ideas and generate an operational plan for the achievement of own team's objectives

[employee comments goal]

Create a filing system that will help one locate physical files more easily and prevent paperwork from piling up on own workspace

Have a notebook or journal to jot down all the important reminders during phone conversations in order to have a record of all the calls in one place

[employee comments goal]

Show more willingness to learn how to work with numbers and figures and how to interpret mathematical information

Show more willingness to learn how to use critical thinking skills when evaluating information

[employee comments goal]

Put extra effort in improving typing speed and accuracy when using word processors

Learn how to install and update different types of computer operating systems

[employee comments goal]

Show more interest to understand how complex systems and processes work

Welcome chances to learn new skills and seek for more opportunities that enhance knowledge in existing skills

[employee comments goal]


Sections 1-2: To be completed by the supervisor

Section 3: To be completed by the employee

1. Goals completed since last performance feedback

2. Goals for next period

3. Employee comments


I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal.
Employee: Date:
Supervisor: Date:
Human Resources: Date:

Related Articles