Use this sample and step by step explanation for setting meaningful and inspiring employee performance goals for a marketing copywriter.

A Marketing Copywriter has the main role of preparing a persuasive, engaging and creative copy for use in media outlets such as radio, print, or television to urge readers to purchase a product or service. He/she discusses the marketing plan with the client and the medium the client intends to use to present the product.

Other duties include liaising with multimedia professional to determine the sound and visuals to use with the copy, liaising with art director to determine the style and the length of the ad copy, editing the copy to ensure it meets the needs of the client, keeping in touch with the client as well as doing internet research.

Employee Performance Goals Sample

Employee's Name: Title:
Review Period: __/__/__ to __/__/__ Employee SSN:
Work Location: Supervisor's Name:


  1. Setting Goals: List specific goals in the space provided below each competency under "Performance Goals". Assign an appropriate timeline for each goal as well as numeric or financial terms to measure the goal.
  2. Employee Comments: The employee must comment next to each goal under "Employee Comments" with "Okay" for goals which he/she feels comfortable working with, and "Needs Clarification" for goals which he/she believes need to be discussed further. An employee who is comfortable with all the goals can sign the goals at this stage.
  3. Summary: Give a summary of the total time estimated for the employee to have achieved the goals. State action plans and specific milestones to track the goals. Any additional comments agreed between the employee and the supervisor should be noted here.
  4. Human Resources Review: Human resources personnel must confirm that the goals are specific, measurable, achievable, relevant, and time-bound. He/she must then sign the goals in the "Human Resource" section provided under "Signatures".
  5. Signatures: When discussion of the goals has been completed and consensus has been reached, sign the goals and let the employee sign too. Send the final copy to the human resources for inclusion in the employee's professional records.

Performance Goals for Next Period

Performance Goals

Employee Comments


Learn to use fewer words to say or explain our points or views to avoid making the audience bored.

Show willingness and patience to allow others to put their points across with interrupting them.

[employee comments goal]

Conduct proper research before I undertake any form of writing to use acceptable facts and information.

Show willingness to learn new and better ways of writing various types of content.

[employee comments goal]

To always be keen when given any instructions to undertake.

Always to gather data and information in a correct and appropriate manner.

[employee comments goal]

Explain what results one expects to see and in what form the results should be presented

Analyze course of insufficient performance for improvement and recognize tasks well done

[employee comments goal]

Become familiar with the flow of information in the organization

Plan to always be on time for any work or project you take part in

[employee comments goal]

Show respect for others' opinions when disagreements arise; avoid telling someone they are wrong but try seeing things from the other person's point of view

Improve work's time in and time out in order to stop wasting the company's productive time

[employee comments goal]

Set realistic goals and put some effort towards accomplishing them

Take new challenges and acknowledge the fact that making mistakes is part of learning

[employee comments goal]

Check the impact of any proposed solution and idea to both the employees and customers

Learn to apply new theories, constructs, and models while translating complex ideas or information in order to communicate clearly and precisely

[employee comments goal]

Create a filing system that will help one locate physical files more easily and prevent paperwork from piling up on own workspace

Have a notebook or journal to jot down all the important reminders during phone conversations in order to have a record of all the calls in one place

[employee comments goal]

Encourage others to use appropriate oral and written communication skills when sharing an analysis

Show more willingness to learn how to use critical thinking skills when evaluating information

[employee comments goal]


Sections 1-2: To be completed by the supervisor

Section 3: To be completed by the employee

1. Goals completed since last performance feedback

2. Goals for next period

3. Employee comments


I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal.
Employee: Date:
Supervisor: Date:
Human Resources: Date:

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