Use this sample and step by step explanation for setting meaningful and inspiring employee performance goals for an advertising writer.
An Advertising Writer has the primary responsibility of writing content for advertisements for different media such as TV, radio, and print using different formats. He/she has the duty to interpret account briefs and compose content such as catchphrases, tweets, slogans, TV scripts and radio adverts.
Other associated duties include producing clear and original messages and scripts to present to clients or colleagues; finding out more about the client, target audience and the competitors; liaising with other team members and the client to evaluate the advertising requirements; revising the ad copy depending on the feedback; monitoring the effectiveness of the ad campaign and may supervise junior staff from time to time.
Employee Performance Goals Sample | |
|---|---|
| Employee's Name: | Title: |
| Review Period: __/__/__ to __/__/__ | Employee SSN: |
| Work Location: | Supervisor's Name: |
Instructions |
|
Performance Goals for Next Period | |
Performance Goals | Employee Comments |
|---|---|
| WRITING SKILLS: Find a mentor who will provide support and guidance with writing and help to improve. Check my writing before presenting it to remove the various writing errors such as improper grammar. | [employee comments goal] |
| INNOVATION: To always listen to other people's diverse opinions and contributions. To plan in particular ways and to come up with potential alternative solutions to problems. | [employee comments goal] |
| DELEGATION: Match the requirements of the task to the ability of the employee and make sure that they are capable of doing the job Point the person to the resources he/she may need or people they may need to coordinate with in order to complete the task | [employee comments goal] |
| PLANNING AND SCHEDULING: Become familiar with the flow of information in the organization Plan and assemble all that you will need to finish a project on time | [employee comments goal] |
| ENTHUSIASM: Turn barriers into possibilities and look at negative behaviors and attitudes as opportunities for change Dedicate time to make things happen, be the leader and other employees' source of inspiration | [employee comments goal] |
| CONCEPTUAL THINKING: Work closely with one's manager during performance discussions in order to see how own targets are derived from the company's objectives Always ask oneself what the context is around the task or project at hand, before handling it | [employee comments goal] |
| PERSONAL DRIVE: Set high but realistic goals and develop strategies to meet them even under high pressure or when facing challenges Allow team members to be part of one's planning and problem-solving process | [employee comments goal] |
| LONG RANGE PLANNING: Make sure to collect relevant data and take actions based on hard facts rather than on guesswork Create a flexible action plan in order to make it easy to change or update in the future | [employee comments goal] |
| ORGANIZATIONAL SKILLS: Put up an inspirational area that reminds one of own goals and dreams in order to stay constantly motivated and inspired to work Share some of the work among other employees in order to make them feel a sense of ownership and keep oneself from being bogged down | [employee comments goal] |
| QUANTITY OF WORK: Track how much time one spends on each task in order to identify tasks that take more time that needed Put consistent effort into accomplishing own goals and try as much as possible to prevent own output from slipping | [employee comments goal] |
Summary |
|---|
Sections 1-2: To be completed by the supervisor Section 3: To be completed by the employee |
1. Goals completed since last performance feedback |
2. Goals for next period |
3. Employee comments |
Signatures | |
| I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal. | |
| Employee: | Date: |
| Supervisor: | Date: |
| Human Resources: | Date: |