Use this sample and step by step explanation for setting meaningful and inspiring employee performance goals for an advertising copy writer.
An Advertising Copy Writer generates words, slogans, catch phrases, and messages for advertising campaigns by producing a written copy. He/she conceives, develops and creates advertising campaigns by writing text for web advertising and also scripts for TV commercials and radio jingles.
Various responsibilities include liaising with the art director to develop creative ideas; writing an original copy that is clear and persuasive; proofreading the text to check grammar and spelling; revising ad campaigns according to the feedback from the client; discussing the requirements of the clients, target audience and core messages with the account executives; familiarizing with the client's products, target audience and the activities of the competitors; monitoring if the advertising campaigns are effective; overseeing the ad campaign to completion as well as liaising with photographers, printers, designers and illustrators.
Employee Performance Goals Sample | |
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| Employee's Name: | Title: |
| Review Period: __/__/__ to __/__/__ | Employee SSN: |
| Work Location: | Supervisor's Name: |
Instructions |
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Performance Goals for Next Period | |
Performance Goals | Employee Comments |
|---|---|
| WRITING SKILLS: Try to read more books to find out new interesting words as well as good and creative writing styles. Show willingness to follow the acceptable rules of writing and be creative at all times to capture the reader's attention. | [employee comments goal] |
| DELEGATION: Match the requirements of the task to the ability of the employee and make sure that they are capable of doing the job Analyze course of insufficient performance for improvement and recognize tasks well done | [employee comments goal] |
| ENTHUSIASM: Learn to think outside the box in order to find new ways that can help handle situations differently Make every effort to be the easiest person to work with in the office or department | [employee comments goal] |
| CONCEPTUAL THINKING: Check the impact of any proposed solution and idea to both the employees and customers Suggest ideas and generate an operational plan for the achievement of own team's objectives | [employee comments goal] |
| GOAL AND OBJECTIVE SETTING: Develop concise objectives so that one can exactly know what needs to be done in order to accomplish own goals Ask for regular feedback from others in order to identify own strengths and areas that need improvement | [employee comments goal] |
| ORGANIZATIONAL SKILLS: Make a list of everything that requires being done in a day in order to identify what needs to be done first and fast Have a notebook or journal to jot down all the important reminders during phone conversations in order to have a record of all the calls in one place | [employee comments goal] |
| PROJECT MANAGEMENT: Take corrective actions and verify project standards in order to ensure that the project delivers total client satisfaction Be able to manage underperforming teams and troubled projects in order to bring them to success | [employee comments goal] |
| QUALITY OF WORK: Initiate a new hires' program to train new employees on the values of the company and what exactly is expected of them Check the sources of both internal and external data for accuracy before using it in any task or project | [employee comments goal] |
| QUANTITY OF WORK: Give oneself a deadline for open-ended projects or tasks in order to get focused and increase productivity Use the provided procedures or guidelines to perform tasks in order to improve quality and productivity; avoid using inappropriate shortcuts | [employee comments goal] |
| TRAINING OTHERS: Encourage team members to share concepts learned in training sessions Encourage team members to put extra effort in taking part in crucial training sessions | [employee comments goal] |
Summary |
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Sections 1-2: To be completed by the supervisor Section 3: To be completed by the employee |
1. Goals completed since last performance feedback |
2. Goals for next period |
3. Employee comments |
Signatures | |
| I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal. | |
| Employee: | Date: |
| Supervisor: | Date: |
| Human Resources: | Date: |