Use this sample and step by step explanation for setting meaningful and inspiring employee performance goals for a creative concept writer.

A creative concept writer is responsible for developing advertising concepts. He/she uses his/her skills to create engaging and entertaining concepts for their clients. He/she might be employed on a freelance basis or permanently.

Other duties include discussing the key message of the client and the target audience. He/she works closely with the creative team to brainstorm ideas and also settles on the most appropriate concepts, which they write and present to the client. Besides, he/she is responsible for modifying the concept to the satisfaction of the client. To this effect, he/she should have exceptional writing skills. They should also be creative, imagination, and an individual who can work efficiently under pressure.

Employee Performance Goals Sample

Employee's Name: Title:
Review Period: __/__/__ to __/__/__ Employee SSN:
Work Location: Supervisor's Name:


  1. Setting Goals: List specific goals in the space provided below each competency under "Performance Goals". Assign an appropriate timeline for each goal as well as numeric or financial terms to measure the goal.
  2. Employee Comments: The employee must comment next to each goal under "Employee Comments" with "Okay" for goals which he/she feels comfortable working with, and "Needs Clarification" for goals which he/she believes need to be discussed further. An employee who is comfortable with all the goals can sign the goals at this stage.
  3. Summary: Give a summary of the total time estimated for the employee to have achieved the goals. State action plans and specific milestones to track the goals. Any additional comments agreed between the employee and the supervisor should be noted here.
  4. Human Resources Review: Human resources personnel must confirm that the goals are specific, measurable, achievable, relevant, and time-bound. He/she must then sign the goals in the "Human Resource" section provided under "Signatures".
  5. Signatures: When discussion of the goals has been completed and consensus has been reached, sign the goals and let the employee sign too. Send the final copy to the human resources for inclusion in the employee's professional records.

Performance Goals for Next Period

Performance Goals

Employee Comments


Learn more linguistic languages so that I can write contents that can be read by different nationalities.

Show willingness to follow the acceptable rules of writing and be creative at all times to capture the reader's attention.

[employee comments goal]

Respect more the ideas and opinions of others and try to accommodate them.

Exercise great creativity and ingenuity when analyzing problems and coming up with solutions.

[employee comments goal]

Track all the knowledge, information and processes that make the company run, before delegating

Delegate the entire task to one employee in order to increase his/her motivation and avoid ambiguity in accountability

[employee comments goal]

Prepare an analysis of all the functional tasks that need to be carried out

Write down all your goals prior to the commencement of any project

[employee comments goal]

Increase one's own range of models and frameworks by reading, attending courses and asking colleagues what they use

Always cluster information into related areas and review for trends during data gathering exercises

[employee comments goal]

Create a filing system that will help one locate physical files more easily and prevent paperwork from piling up on own workspace

Spend time on tasks that truly help one achieve own goals instead of those that ultimately do nothing to add value

[employee comments goal]

Check the team's schedule to see if there are tasks that one could cut to give team members more time to concentrate on higher-priority tasks

Fix mistakes as soon as they occur and devise ways to prevent them from occurring again

[employee comments goal]

Seek for assistance when faced with challenges when analyzing complex and large volumes of data

Learn memory and brain training from courses, books and other reliable sources to improve and boost memory

[employee comments goal]

Show more willingness to learn how to create, use, and troubleshoot computer networks

Seek for assistance when faced with a problem related to using a computer service

[employee comments goal]

Seek for assistance when solving complicated problems and always welcome new challenges

Welcome chances to learn new skills and seek for more opportunities that enhance knowledge in existing skills

[employee comments goal]


Sections 1-2: To be completed by the supervisor

Section 3: To be completed by the employee

1. Goals completed since last performance feedback

2. Goals for next period

3. Employee comments


I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal.
Employee: Date:
Supervisor: Date:
Human Resources: Date:

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