Use this step by step explanation to craft a good employee performance feedback review for a creative concept writer. Find the right words with quality phrases.

A creative concept writer is responsible for developing advertising concepts. He/she uses his/her skills to create engaging and entertaining concepts for their clients. He/she might be employed on a freelance basis or permanently.

Other duties include discussing the key message of the client and the target audience. He/she works closely with the creative team to brainstorm ideas and also settles on the most appropriate concepts, which they write and present to the client. Besides, he/she is responsible for modifying the concept to the satisfaction of the client. To this effect, he/she should have exceptional writing skills. They should also be creative, imagination, and an individual who can work efficiently under pressure.

Employee Performance Review Sample

Employee's Name: Title:
Review Period: __/__/__ to __/__/__ Employee SSN:
Work Location: Supervisor's Name:

Instructions

  1. Rating: Rate the employee against the core skills based on how well he/she demonstrates each skill. Give scores 1, 2, or 3 for each rating depending on the employee's performance.
  2. Comments: Use this area to give examples of employee's performance phrases. The phrases should describe how well an employee has performed on previously set goals based on the given core skill.
  3. Summary: Use this section to give a summary of the employee's strengths and areas for improvement or development. Recommend a step increase for an employee who has met the expectations and performance improvement plans for one who doesn't meet expectations.
  4. Human Resources Review: Human resources manager must examine and indicate whether he/she concurs with the evaluation and comments. If the manager agrees, then he/she must sign the evaluation form. If he/she doesn't concur, then he/she must provide reasons explaining why this is so.
  5. Signatures: Sign the evaluation form and give it to the employee to go through and answer the Self Evaluation Questions. Ask him/her to sign and date the evaluation form before giving it back to the human resources for filing.

Rating Meaning

The employee fails to perform the most important aspects of the job satisfactorily. Requires close guidance to carry out routine jobs. He/she needs significant improvement in all areas. Meetings should be held between the employee and the supervisor to discuss performance deficiencies.

1

Employee routinely meets and exceeds expectations in all areas of responsibility. Produces high-quality work that at times exceeds expectations. Consistently meets the most critical annual goals. Occasionally produces timely and accurate results.

2

The employee consistently and significantly exceeds the communicated expectations by producing exceptionally high-quality work. He/she demonstrates exceptional knowledge of his/her duties and is highly recognized by others as an authority in his/her area of work.

3

Supervisor's Feedback

Skill

Comments

Rating

WRITING SKILLS: Written Communication involves the interaction that makes use of the written word with precision and logic making it the very common form of business communication.

Researches thoroughly on a topic before writing about it to have concrete facts and information.

Seeks the guidance of a mentor on how to develop the various writing skill sets.

2

INNOVATION: Innovation is the process of translating new invention into a service that creates value or brings better solutions that meet the requirements.

Recognizes other people's ideas and abilities by demonstrating trust in them.

Shows great ability to assess and manage any form of risks that might arise.

2

DELEGATION: Delegation is assigning responsibility or authority to another person a junior or subordinate to carry out specific activities while remaining accountable for the outcome.

Ensures the project's or task's success through ongoing monitoring and communication as well as provision of credit and the required resources

Confirms that the person is committed to the process that has been set out and to the expected results

2

PLANNING AND SCHEDULING: Planning and Scheduling are the act of establishing a plan for a set of tasks that needs to be completed and including when they should be done.

Always helps others to develop and implement programs or urgent projects first

Files projects details systematically to avoid a mix-up in information

3

CONCEPTUAL THINKING: Conceptual Thinking is the ability to recognize a situation or problem by identifying patterns or connections while addressing the underlying issues.

Uses advanced methods and techniques to identify the intricacies of a situation and how they may impact the outcome

Considers how present policies, methods, and processes might be affected by future trends and developments

3

ORGANIZATIONAL SKILLS: Organizational Skills is the ability to make use of time, energy and resources available in the most efficient manner to achieve their goal.

Creates an organization chart for the entire company or own department in order to know who does what in the company

Makes different files for each client or project in order to make this information easily available when one needs it

2

QUALITY OF WORK: The quality of Work is the value of work or products produced by the employees as well as the work environment they are provided with.

Sets up a new employee's initiation program in order to train new workers on quality standards as soon as they start performing their roles

Solves issues with the current work and puts effective processes in place to prevent these issues from occurring again

3

ANALYTICAL SKILLS: Analytical Skills is the ability to collect and analyze information, solve problems and make decisions according to the policies and regulations of the business.

Demonstrates willingness to learn how to work with graphical information

Relies on existing solutions and examples when dealing with a problem

2

COMPUTER SKILLS: Computer Skills are the necessary computer working skills that each employee need to have while seeking to get admitted into the professional world.

Understands the benefits of backing up computer data on a regular basis to an external storage device

Understands the importance of being familiar with computer security issues

2

TECHNICAL SKILLS: Technical Skills are the abilities and knowledge mostly related to mechanical, IT, scientific and mathematical needed to perform specific tasks in the workplace.

Shows willingness to learn how to work with new systems

Demonstrates basic understanding of coding and programming and can design simple programs

2

Self Evaluation

Self Evaluation Question

Employee Comments

WRITING SKILLS:

How do you receive feedback and do you set yourself to apply the ones you feel are beneficial to your writing?

How many books have your read so far and what is your preferred genre of writing?

[employee comments]
INNOVATION:

Give an instance you thought critically and came up with workable solutions?

Do you delegate work and how has it benefitted you as an individual?

[employee comments]
DELEGATION:

Can you describe a time when you have solved a major company problem due to an effective delegation of tasks?

How do you deal with an employee who does not deliver a project on the agreed time?

[employee comments]
PLANNING AND SCHEDULING:

What are those goals that require more skills in planning and decision making?

How have you been of help to others in accomplishing goals within the set time?

[employee comments]
CONCEPTUAL THINKING:

Can you describe a time you were able to identify underlying or key issues in a complex situation? How did you go about it?

Describe a time when you needed to develop and use a complex procedure in order to complete a task. What obstacles did you encounter when handling the task?

[employee comments]
ORGANIZATIONAL SKILLS:

When scheduling your time, how do you decide which task comes first and which one goes last? Give an example

Do you prefer phone or email conversations when communicating with a colleague at work? Explain your answer

[employee comments]
QUALITY OF WORK:

How do you make sure that projects instructions are clear to your team members?

Speed is important to complete work when one is under pressure. How do you make sure to work fast and maintain accuracy at the same time when working on a tight deadline?

[employee comments]
ANALYTICAL SKILLS:

What is the most complex analytical task you have ever undertaken?

How often do you encourage others to think outside the box when trying to solve a problem?

[employee comments]
COMPUTER SKILLS:

What efforts are you making to become more familiar with different computer hardware components?

Have you ever tried to use different versions and types of computer operating systems? Did you learn anything new?

[employee comments]
TECHNICAL SKILLS:

Have you ever made suggestions that improved an existing technical system?

What efforts are you making to learn new technologies and remain updated with technology?

[employee comments]

Summary

Sections 1-4: To be completed by the supervisor

Section 5: To be completed by the employee

1. Exceeds Job Related Expectations

2. Areas to improve

3. Goals completed since last performance feedback

4. Goals for next period

5. Employee comments

Signatures

I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal.
Employee: Date:
Supervisor: Date:
Human Resources: Date:
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