Use this step by step explanation to craft a good employee performance feedback review for a senior copywriter. Find the right words with quality phrases.

A Senior Copywriter leads the creative team in producing ad copies that assist clients to achieve their goals by producing a clear message from even the most challenging brief. He/she generates original content for advertising, promoting and educating the consumers about the goods and/or services of the organization.

Other related duties include analyzing the needs of the client for the products or services being promoted, producing an original ad copy and tailor it to the client's needs and the audience, liaise with product managers and design departments to create the copy, develop creative strategies to meet the campaign objectives, oversee the copies produced by team member and give feedback if required and give clients exciting and fresh ideas.

Employee Performance Review Sample

Employee's Name: Title:
Review Period: __/__/__ to __/__/__ Employee SSN:
Work Location: Supervisor's Name:

Instructions

  1. Rating: Rate the employee against the core skills based on how well he/she demonstrates each skill. Give scores 1, 2, or 3 for each rating depending on the employee's performance.
  2. Comments: Use this area to give examples of employee's performance phrases. The phrases should describe how well an employee has performed on previously set goals based on the given core skill.
  3. Summary: Use this section to give a summary of the employee's strengths and areas for improvement or development. Recommend a step increase for an employee who has met the expectations and performance improvement plans for one who doesn't meet expectations.
  4. Human Resources Review: Human resources manager must examine and indicate whether he/she concurs with the evaluation and comments. If the manager agrees, then he/she must sign the evaluation form. If he/she doesn't concur, then he/she must provide reasons explaining why this is so.
  5. Signatures: Sign the evaluation form and give it to the employee to go through and answer the Self Evaluation Questions. Ask him/her to sign and date the evaluation form before giving it back to the human resources for filing.

Rating Meaning

The employee fails to perform the most important aspects of the job satisfactorily. Requires close guidance to carry out routine jobs. He/she needs significant improvement in all areas. Meetings should be held between the employee and the supervisor to discuss performance deficiencies.

1

Employee routinely meets and exceeds expectations in all areas of responsibility. Produces high-quality work that at times exceeds expectations. Consistently meets the most critical annual goals. Occasionally produces timely and accurate results.

2

The employee consistently and significantly exceeds the communicated expectations by producing exceptionally high-quality work. He/she demonstrates exceptional knowledge of his/her duties and is highly recognized by others as an authority in his/her area of work.

3

Supervisor's Feedback

Skill

Comments

Rating

WRITING SKILLS: Written Communication involves the interaction that makes use of the written word with precision and logic making it the very common form of business communication.

Exudes great creativity with the content and uses simple words to create a story.

Makes good use of flavored words and avoids empty phrases that make stories tasteless.

3

MOTIVATING OTHERS: Motivating is using persuasion, incentives and mental or physical stimulants to influence the way people think or behave individually or in groups.

Makes a list of all the positive things at work and tries to think about them when one feels demotivated

Rewards oneself for tasks and projects that have been completed successfully and on time

3

DELEGATION: Delegation is assigning responsibility or authority to another person a junior or subordinate to carry out specific activities while remaining accountable for the outcome.

Concerns oneself with what is already accomplished rather than constantly detailing how the tasks should be done

Makes sure that the person assigned the task knows that he/she needs to report any problem associated with the project or task at hand

3

PLANNING AND SCHEDULING: Planning and Scheduling are the act of establishing a plan for a set of tasks that needs to be completed and including when they should be done.

Supports the company plans with all the necessary documentation as well as filing them for future use

Does not leave any detail to chance rather takes everything into consideration

2

ENTHUSIASM: Enthusiasm is an intense enjoyment or a lively interest in a certain thing with a zest and a strong belief that can be felt by those around you.

Always well prepared, full of ideas and cheerful about upcoming projects and current tasks

Associates oneself with positive-minded people in order to exhibit some of their traits

3

CONCEPTUAL THINKING: Conceptual Thinking is the ability to recognize a situation or problem by identifying patterns or connections while addressing the underlying issues.

Crystallizes the importance and the meaning of a lot of complex ideas into a simple and understandable explanation

Applies simple rules, past experiences, and common sense to identify issues and problems in the company

3

ORGANIZATIONAL SKILLS: Organizational Skills is the ability to make use of time, energy and resources available in the most efficient manner to achieve their goal.

Pays attention to the task at hand in order to prevent own mind from wandering and be more productive

Maintains a ranking system that flags or stars important tasks, for instance, in order to prioritize them accordingly

3

ANALYTICAL SKILLS: Analytical Skills is the ability to collect and analyze information, solve problems and make decisions according to the policies and regulations of the business.

Demonstrates outstanding abilities to collect accurate data before analyzing it

Demonstrates exceptional knowledge of numbers and figures and is able to interpret mathematical information

3

COMPUTER SKILLS: Computer Skills are the necessary computer working skills that each employee need to have while seeking to get admitted into the professional world.

Demonstrates willingness to learn how to install, use, and troubleshoot computer software

Demonstrates outstanding ability to create, use, and troubleshoot computer networks

3

TECHNICAL SKILLS: Technical Skills are the abilities and knowledge mostly related to mechanical, IT, scientific and mathematical needed to perform specific tasks in the workplace.

Recognized by colleagues and clients as being a functional and technical expert

Demonstrates exceptional knowledge about how complex systems and processes work

3

Self Evaluation

Self Evaluation Question

Employee Comments

WRITING SKILLS:

Do you normally counter check your work for grammatical errors before submitting?

How many languages can you comfortably use in your writing?

[employee comments]
MOTIVATING OTHERS:

What is one of the lowest points you have had at work? What did you do to remain motivated and accomplish your goals?

What situation(s) make(s) you feel demotivated at work? Is there anything you can do to change this/these?

[employee comments]
DELEGATION:

What are some of the techniques or methods you have used to ensure effective delegation?

What are some of the things you have done to improve your delegation skills?

[employee comments]
PLANNING AND SCHEDULING:

Do your planning skills need improvement or are they ready to go?

Do you have a workable daily schedule that you consistently follow?

[employee comments]
ENTHUSIASM:

What are some of the career-related actions you took and you were pleased you took them? What pleases you about your actions?

Is there a time when a task had to be completed, and you were able to focus your efforts and attention to get it done?

[employee comments]
CONCEPTUAL THINKING:

Can you describe a time you were able to identify underlying or key issues in a complex situation? How did you go about it?

Can you describe a time when you anticipated the future and made changes to current responsibilities and operations in order to meet future needs?

[employee comments]
ORGANIZATIONAL SKILLS:

Give a specific example of a project you have done that perfectly describes your organizational skills. How did you go about it?

Describe a time when you have missed an important commitment because you had not put it on schedule. What did you do?

[employee comments]
ANALYTICAL SKILLS:

Can you describe a task you did that tested your analytical abilities?

Can you describe a situation where your analytical outcome was incorrect? How did you solve the problem?

[employee comments]
COMPUTER SKILLS:

Have you ever tried to create a computer network unsuccessfully? How did you solve the challenges faced?

Have you ever tried to use different versions and types of computer operating systems? Did you learn anything new?

[employee comments]
TECHNICAL SKILLS:

What are you doing to improve your ability to troubleshoot and maintain basic devices and machines?

What efforts are you making to learn more about coding and programming?

[employee comments]

Summary

Sections 1-4: To be completed by the supervisor

Section 5: To be completed by the employee

1. Exceeds Job Related Expectations

2. Areas to improve

3. Goals completed since last performance feedback

4. Goals for next period

5. Employee comments

Signatures

I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal.
Employee: Date:
Supervisor: Date:
Human Resources: Date:

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