Use this step by step explanation to craft a good employee performance feedback review for a multimedia copywriter. Find the right words with quality phrases.

A Multimedia Copywriter has the primary responsibility of writing marketing messages that are persuasive and presenting it in various visual media formats including animation, video, print, PowerPoint and illustrations. He/she takes one sales message and presents it using multiple forms.

Other duties include providing content that is well written for the website, draft and edit blog posts and articles, prepare video output content and liaising with video production team, produce content for the monthly newsletter, manage the social media channels, proofread events marketing content, coordinating with the marketing team to determine the timeline and method for the publication of print and electronic materials and act as the quality control for content output.

Employee Performance Review Sample

Employee's Name: Title:
Review Period: __/__/__ to __/__/__ Employee SSN:
Work Location: Supervisor's Name:

Instructions

  1. Rating: Rate the employee against the core skills based on how well he/she demonstrates each skill. Give scores 1, 2, or 3 for each rating depending on the employee's performance.
  2. Comments: Use this area to give examples of employee's performance phrases. The phrases should describe how well an employee has performed on previously set goals based on the given core skill.
  3. Summary: Use this section to give a summary of the employee's strengths and areas for improvement or development. Recommend a step increase for an employee who has met the expectations and performance improvement plans for one who doesn't meet expectations.
  4. Human Resources Review: Human resources manager must examine and indicate whether he/she concurs with the evaluation and comments. If the manager agrees, then he/she must sign the evaluation form. If he/she doesn't concur, then he/she must provide reasons explaining why this is so.
  5. Signatures: Sign the evaluation form and give it to the employee to go through and answer the Self Evaluation Questions. Ask him/her to sign and date the evaluation form before giving it back to the human resources for filing.

Rating Meaning

The employee fails to perform the most important aspects of the job satisfactorily. Requires close guidance to carry out routine jobs. He/she needs significant improvement in all areas. Meetings should be held between the employee and the supervisor to discuss performance deficiencies.

1

Employee routinely meets and exceeds expectations in all areas of responsibility. Produces high-quality work that at times exceeds expectations. Consistently meets the most critical annual goals. Occasionally produces timely and accurate results.

2

The employee consistently and significantly exceeds the communicated expectations by producing exceptionally high-quality work. He/she demonstrates exceptional knowledge of his/her duties and is highly recognized by others as an authority in his/her area of work.

3

Supervisor's Feedback

Skill

Comments

Rating

CRITICAL THINKING: Critical Thinking is the ability to think clearly and rationally while understanding the logical connection between ideas in a reflective and independent thinking.

Able to piece together elements and come up with proper deductions on issues.

Solves problems one by one so as not to mix up issues and ideas.

3

DELEGATION: Delegation is assigning responsibility or authority to another person a junior or subordinate to carry out specific activities while remaining accountable for the outcome.

Clearly articulates the desired outcome; begins with the end in mind and specifies the desired results

Discusses timelines and guidelines and agrees on a certain schedule at which one will check and review the project's progress

3

PLANNING AND SCHEDULING: Planning and Scheduling are the act of establishing a plan for a set of tasks that needs to be completed and including when they should be done.

Consistently brings outstanding organization to chaotic departments and all the projects

Establishes plans, policies, and practice that improve performance and productivity

3

ENTHUSIASM: Enthusiasm is an intense enjoyment or a lively interest in a certain thing with a zest and a strong belief that can be felt by those around you.

Always well prepared, full of ideas and cheerful about upcoming projects and current tasks

Associates oneself with positive-minded people in order to exhibit some of their traits

3

CONCEPTUAL THINKING: Conceptual Thinking is the ability to recognize a situation or problem by identifying patterns or connections while addressing the underlying issues.

Creates a new explanation for a complex situation and organizes information in a way that shows originality and which is not obvious to others

Applies simple rules, past experiences, and common sense to identify issues and problems in the company

3

PERSONAL DRIVE: Personal Drive is a combination of desire and energy in its simplest form directed at achieving a goal in whatever you have set your heart to accomplish.

Acts professionally at all times and works within the boundaries of the company processes and legal constraints

Is able to continue moving forward and sustain effort even after a setback or negative feedback

2

ORGANIZATIONAL SKILLS: Organizational Skills is the ability to make use of time, energy and resources available in the most efficient manner to achieve their goal.

Takes a careful inventory of things that one use on a daily basis and keeps them within reach in order to make organization easier and increase productivity

Exercises before work in order to relieve tension and get oneself physically and mentally prepared for the day

2

ANALYTICAL SKILLS: Analytical Skills is the ability to collect and analyze information, solve problems and make decisions according to the policies and regulations of the business.

Demonstrates outstanding abilities to collect accurate data before analyzing it

Demonstrates excellent oral and written communication skills when sharing an analysis with others

3

COMPUTER SKILLS: Computer Skills are the necessary computer working skills that each employee need to have while seeking to get admitted into the professional world.

Demonstrates willingness to learn how to install, use, and troubleshoot computer software

Demonstrates outstanding ability to create, use, and troubleshoot computer networks

3

TECHNICAL SKILLS: Technical Skills are the abilities and knowledge mostly related to mechanical, IT, scientific and mathematical needed to perform specific tasks in the workplace.

Recognized by colleagues and clients as being a functional and technical expert

Possesses an exceptional ability to learn new technologies quickly and apply them successfully

3

Self Evaluation

Self Evaluation Question

Employee Comments

CRITICAL THINKING:

Give an instance you hurriedly made a decision without thinking it through and what was the result?

How flexible are you when it comes to trying different ways of solving problems other than the intended way.

[employee comments]
DELEGATION:

Can you describe a time when you have solved a major company problem due to an effective delegation of tasks?

What are some of the things you have done to improve your delegation skills?

[employee comments]
PLANNING AND SCHEDULING:

Are there any new goals or responsibilities that you have assumed since your last evaluation?

What help do you require to become better in your planning?

[employee comments]
ENTHUSIASM:

Are there times you have not achieved something that you set out to do? How did you feel about that?

Describe a time you did more than was required of your job description. How did you feel about that?

[employee comments]
CONCEPTUAL THINKING:

Can you give an example of when you integrated seemingly unrelated information in order to anticipate a problem or analyze a situation?

Is there a time when you had to analyze information and make a recommendation? How did you go about that?

[employee comments]
PERSONAL DRIVE:

Is there a time when you have received an award from the company? What was the award? Why did you receive the award?

Can you think of a time when the events or actions of a colleague adversely affected your personal drive? How did you cope with that?

[employee comments]
ORGANIZATIONAL SKILLS:

Give a specific example of a project you have done that perfectly describes your organizational skills. How did you go about it?

Describe a team project that was successful due to good organizational skills. What was your role?

[employee comments]
ANALYTICAL SKILLS:

Can you think of a small problem you ever identified and solved before it could turn into a big problem?

What efforts are you making to improve your knowledge to work with numbers and figures?

[employee comments]
COMPUTER SKILLS:

What are you doing to improve your knowledge in installing, using, and troubleshooting computer software

What efforts are you making to become more familiar with computer security issues and copyright laws?

[employee comments]
TECHNICAL SKILLS:

Can you describe your experience with using new systems? Which challenges did you face and how did you solve them?

What efforts are you making to learn more about coding and programming?

[employee comments]

Summary

Sections 1-4: To be completed by the supervisor

Section 5: To be completed by the employee

1. Exceeds Job Related Expectations

2. Areas to improve

3. Goals completed since last performance feedback

4. Goals for next period

5. Employee comments

Signatures

I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal.
Employee: Date:
Supervisor: Date:
Human Resources: Date:

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