Find out the top 10 core skills you need to master as a multimedia copywriter and what hard skills you need to know to succeed in this job.
A Multimedia Copywriter has the primary responsibility of writing marketing messages that are persuasive and presenting it in various visual media formats including animation, video, print, PowerPoint and illustrations. He/she takes one sales message and presents it using multiple forms.
Other duties include providing content that is well written for the website, draft and edit blog posts and articles, prepare video output content and liaising with video production team, produce content for the monthly newsletter, manage the social media channels, proofread events marketing content, coordinating with the marketing team to determine the timeline and method for the publication of print and electronic materials and act as the quality control for content output.
Core Skills Required to be a Multimedia Copywriter
Core skills describe a set of non-technical abilities, knowledge, and understanding that form the basis for successful participation in the workplace. Core skills enable employees to efficiently and professionally navigate the world of work and interact with others, as well as adapt and think critically to solve problems.
Core skills are often tagged onto job descriptions to find or attract employees with specific essential core values that enable the company to remain competitive, build relationships, and improve productivity.
A multimedia copywriter should master the following 10 core skills to fulfill her job properly.
Critical Thinking:
Critical Thinking is the ability to think clearly and rationally while understanding the logical connection between ideas in a reflective and independent thinking.
A Multimedia Copywriter will always seek to determine whether the ideas, arguments and findings do represent the entire picture while identifying, analyzing and solving problems by deducing consequences from what he knows and making use of the information gathered.
Delegation:
Delegation is assigning responsibility or authority to another person a junior or subordinate to carry out specific activities while remaining accountable for the outcome.
A Multimedia Copywriter must be equipped with skills on how to make the delegation work correctly to save the organization time and money and to allow the subordinate make wise decisions, skills, and motivation to become better and grow the company.
Planning and Scheduling:
Planning and Scheduling are the act of establishing a plan for a set of tasks that needs to be completed and including when they should be done.
A Multimedia Copywriter needs creativity in balancing both planning and scheduling by clearing defining what and how activities will be carried out by when and who in particular to ensure there are a clear flow and accountability to every staff.
Enthusiasm:
Enthusiasm is an intense enjoyment or a lively interest in a certain thing with a zest and a strong belief that can be felt by those around you.
A Multimedia Copywriter ought to be enthusiastic as well as create a friendly atmosphere that makes the staff comfortable with the surroundings, with the other employees to create a less passive working place.
Conceptual Thinking:
Conceptual Thinking is the ability to recognize a situation or problem by identifying patterns or connections while addressing the underlying issues.
A Multimedia Copywriter must be a conceptual thinker who has a keen understanding of why things have to be done the way they are; he has to think at an abstract level and apply his insights to the situation across all facets to compete in the diverse and growing economy.
Personal Drive:
Personal Drive is a combination of desire and energy in its simplest form directed at achieving a goal in whatever you have set your heart to accomplish.
A Multimedia Copywriter needs to creatively design ways that drive the staff to carry out their work without wasting time by helping them understand and develop their self-motivation skills that assist them to take control of many different viewpoints of their life.
Organizational Skills:
Organizational Skills is the ability to make use of time, energy and resources available in the most efficient manner to achieve their goal.
A Multimedia Copywriter should organize the work for the employees to ensure overall organization, planning, time management, scheduling, coordinating resources and meeting deadlines is handled most efficiently by each employee for both personal and professional growth.
Analytical Skills:
Analytical Skills is the ability to collect and analyze information, solve problems and make decisions according to the policies and regulations of the business.
A Multimedia Copywriter should hire employees who use clear, logical steps and excellent judgment to understand an issue from all angles before executing an action depending on the objective and the methodical approaches to benefit a company's productivity.
Computer Skills:
Computer Skills are the necessary computer working skills that each employee need to have while seeking to get admitted into the professional world.
A Multimedia Copywriter ought to be technologically oriented and hire employees with strong computer skills because they fare better in the job market than their tech-challenged counterparts bringing a high level of quality employees in the job seeking category.
Technical Skills:
Technical Skills are the abilities and knowledge mostly related to mechanical, IT, scientific and mathematical needed to perform specific tasks in the workplace.
A Multimedia Copywriter ought to hire employees with particular talents and expertise that helps them perform certain duties and jobs that other skills like soft skills cannot perform to grow both the business and the employee and bring in productivity.
Hard Skills Required to be a Multimedia Copywriter
Hard skills are job-specific skill sets, or expertise, that are teachable and whose presence can be tested through exams. While core skills are more difficult to quantify and less tangible, hard skills are quantifiable and more defined.
Hard skills are usually listed on an applicant's resume to help recruiters know the applicant's qualifications for the applied position. A recruiter, therefore, needs to review the applicant's resume and education to find out if he/she has the knowledge necessary to get the job done.
A multimedia copywriter should have a good command of the following hard skills to succeed in her job.