Find out the top 10 core skills you need to master as a seo copywriter and what hard skills you need to know to succeed in this job.
An SEO Copywriter writes web content that is search engine optimized, and that helps to rank web pages higher in the search results. He/she uses keywords and keyphrases while writing authoritative and engaging web content and adheres to the SEO best practices.
Duties associated with this role include conducting research either through the internet or by interviewing clients, writing interesting and high-quality copy depending on the client's needs, constant communication with the client, inserting keywords and/or hyperlinks in the text, collaborating with project manager, copywriting editor and other team members, adhering to the deadlines, use the proper writing style and tone based on the needs of the client and writing catchy headlines.
Core Skills Required to be a SEO Copywriter
Core skills describe a set of non-technical abilities, knowledge, and understanding that form the basis for successful participation in the workplace. Core skills enable employees to efficiently and professionally navigate the world of work and interact with others, as well as adapt and think critically to solve problems.
Core skills are often tagged onto job descriptions to find or attract employees with specific essential core values that enable the company to remain competitive, build relationships, and improve productivity.
A seo copywriter should master the following 10 core skills to fulfill her job properly.
Writing Skills:
Written Communication involves the interaction that makes use of the written word with precision and logic making it the very common form of business communication.
A SEO Copywriter must necessarily learn and stay updated on effective written communication skills that involve the construction of a logical argument, note taking, editing and summarizing as well as incorporating new ways of writing presentations.
Delegation:
Delegation is assigning responsibility or authority to another person a junior or subordinate to carry out specific activities while remaining accountable for the outcome.
A SEO Copywriter must be equipped with skills on how to make the delegation work correctly to save the organization time and money and to allow the subordinate make wise decisions, skills, and motivation to become better and grow the company.
Planning and Scheduling:
Planning and Scheduling are the act of establishing a plan for a set of tasks that needs to be completed and including when they should be done.
A SEO Copywriter needs creativity in balancing both planning and scheduling by clearing defining what and how activities will be carried out by when and who in particular to ensure there are a clear flow and accountability to every staff.
Creativity:
Creativity is the skill of turning new and imaginative ideas into reality through the ability to perceive the world in new ways, find hidden patterns, make connections between unrelated phenomena and generate solutions.
A SEO Copywriter should be able to think, then reproduce ideas and act on them to bring awareness of what was currently hidden and point to a new life that will progress the business to new heights.
Enthusiasm:
Enthusiasm is an intense enjoyment or a lively interest in a certain thing with a zest and a strong belief that can be felt by those around you.
A SEO Copywriter ought to be enthusiastic as well as create a friendly atmosphere that makes the staff comfortable with the surroundings, with the other employees to create a less passive working place.
Conceptual Thinking:
Conceptual Thinking is the ability to recognize a situation or problem by identifying patterns or connections while addressing the underlying issues.
A SEO Copywriter must be a conceptual thinker who has a keen understanding of why things have to be done the way they are; he has to think at an abstract level and apply his insights to the situation across all facets to compete in the diverse and growing economy.
Personal Drive:
Personal Drive is a combination of desire and energy in its simplest form directed at achieving a goal in whatever you have set your heart to accomplish.
A SEO Copywriter needs to creatively design ways that drive the staff to carry out their work without wasting time by helping them understand and develop their self-motivation skills that assist them to take control of many different viewpoints of their life.
Organizational Skills:
Organizational Skills is the ability to make use of time, energy and resources available in the most efficient manner to achieve their goal.
A SEO Copywriter should organize the work for the employees to ensure overall organization, planning, time management, scheduling, coordinating resources and meeting deadlines is handled most efficiently by each employee for both personal and professional growth.
Analytical Skills:
Analytical Skills is the ability to collect and analyze information, solve problems and make decisions according to the policies and regulations of the business.
A SEO Copywriter should hire employees who use clear, logical steps and excellent judgment to understand an issue from all angles before executing an action depending on the objective and the methodical approaches to benefit a company's productivity.
Technical Skills:
Technical Skills are the abilities and knowledge mostly related to mechanical, IT, scientific and mathematical needed to perform specific tasks in the workplace.
A SEO Copywriter ought to hire employees with particular talents and expertise that helps them perform certain duties and jobs that other skills like soft skills cannot perform to grow both the business and the employee and bring in productivity.
Hard Skills Required to be a SEO Copywriter
Hard skills are job-specific skill sets, or expertise, that are teachable and whose presence can be tested through exams. While core skills are more difficult to quantify and less tangible, hard skills are quantifiable and more defined.
Hard skills are usually listed on an applicant's resume to help recruiters know the applicant's qualifications for the applied position. A recruiter, therefore, needs to review the applicant's resume and education to find out if he/she has the knowledge necessary to get the job done.
A seo copywriter should have a good command of the following hard skills to succeed in her job.