Find out the top 10 core skills you need to master as an advertising sales agent and what hard skills you need to know to succeed in this job.
An Advertising Sales Agent is liable for selling advertising reservation to businesses and individuals as well as contacting internal clients, making sales displays and maintaining customer accounts. This position is also known as advertising sales representatives
The primary responsibilities include, locating and contacting potential clients to offer advertising services, explaining to clients how particular types of advertising will help promote their products or services in the most easy way possible, providing clients with evaluations of the costs of advertising products or services, processing all correspondence and paperwork related to accounts, preparing and delivering sales presentations to new and existing clients, informing customers of available options for advertising art, formats or features as well as providing samples,
Core Skills Required to be an Advertising Sales Agent
Core skills describe a set of non-technical abilities, knowledge, and understanding that form the basis for successful participation in the workplace. Core skills enable employees to efficiently and professionally navigate the world of work and interact with others, as well as adapt and think critically to solve problems.
Core skills are often tagged onto job descriptions to find or attract employees with specific essential core values that enable the company to remain competitive, build relationships, and improve productivity.
An advertising sales agent should master the following 10 core skills to fulfill her job properly.
Inspiring others:
Inspiring is encouraging one to be their best in contributing to the vision of an organization where they are placed and entrusted to work.
An Advertising Sales Agent must create a culture where the staff can use their professional prowess and aspire to be the best by giving them a clear vision and purpose through decisive leadership that motivates and inspires them.
Appraisal and Evaluation Skills:
Appraisal and Evaluation Skills are services that allow employers to assess their employees? contributions to the organization for the period they have been working with them.
An Advertising Sales Agent must creatively develop a robust evaluation process that includes the standard evaluation form, approved performance measures, guidelines for presenting feedback and disciplinary procedures to promote staff recognition and rewarding following a fair assessment and appraisal process.
Role Awareness:
Role Awareness is the ability to be informed of your role in a given environment as well as understand the expectations placed on a position and to see how they are met apparently.
An Advertising Sales Agent must assess, measure and quantify his employee's awareness of their roles to see if they are transparent about what is required of each of them and review what kind of results they are delivering from their understanding.
Deadlines - On time:
Deadlines - On time is the ability to prioritize the important tasks and setting up a plan on how to work on them first to deliver within the set period.
An Advertising Sales Agent must have the art of managing deadlines by being able to prioritize the work that is set for scheduling to the workers according to how vital the projects are and how soon they need to be executed and submitted.
Managing Details:
Managing Details is the skill of paying close attention to details of every element of your job performance to ensure nothing is overlooked.
An Advertising Sales Agent should be keen to handle every detail using strategic planning and organizational techniques that make it easy to keep track of everything that is happening in the organization consistently desiring to improve their knowledge and skills.
Time Management:
Time Management is the capacity for an individual to assign specific time slots to activities as per their importance and urgency to make the best possible use of time.
An Advertising Sales Agent must schedule each task within a stipulated period for each employee and ensure all the tasks are completed promptly thus actually teaching the staff the value of time and how to utilize it for the interest of the business and their growth.
Business Trend Awareness:
Business Trend Awareness is the capacity to be conscious of the changing ways in which the companies are developing in the marketplace.
An Advertising Sales Agent should have the required knowledge of new business trends that he can instigate or follow and the understanding of how they are impacting the business decisions which will eventually bring success to the employees as well as the enterprise
Knowledge Management:
Knowledge Management is the ability to manage knowledge and information that is presented to the company from different sources without overlooking any of them.
An Advertising Sales Agent ought to creatively channel all the new information, tools, input, and methodology mean by actively practicing the art of knowledge management within the business by harnessing the organization's inherent wisdom's platform in one place.
Technology Trend Awareness:
Technology Trend Awareness is staying updated with the useful upcoming trends that can serve your business better and easier.
An Advertising Sales Agent must be able to look back at the setbacks and success of the company and consider new possibilities for the future by the use of technology looking for a better, faster, more practical approach that can make business more productive.
Mechanical Skills:
Mechanical Skills are the abilities to solve problems that arise in the workplace, although it may vary from one company to another.
An Advertising Sales Agent must be well equipped with technical skills to handle any underlying mechanical problem that may arise from wrong scheduling to meeting unique customer needs, budget, legal constraints, environmental and social issues, technology changes and any other management requirements.
Hard Skills Required to be an Advertising Sales Agent
Hard skills are job-specific skill sets, or expertise, that are teachable and whose presence can be tested through exams. While core skills are more difficult to quantify and less tangible, hard skills are quantifiable and more defined.
Hard skills are usually listed on an applicant's resume to help recruiters know the applicant's qualifications for the applied position. A recruiter, therefore, needs to review the applicant's resume and education to find out if he/she has the knowledge necessary to get the job done.
An advertising sales agent should have a good command of the following hard skills to succeed in her job.