Use this sample and step by step explanation for setting meaningful and inspiring employee performance goals for an advertising sales agent.

An Advertising Sales Agent is liable for selling advertising reservation to businesses and individuals as well as contacting internal clients, making sales displays and maintaining customer accounts. This position is also known as advertising sales representatives

The primary responsibilities include, locating and contacting potential clients to offer advertising services, explaining to clients how particular types of advertising will help promote their products or services in the most easy way possible, providing clients with evaluations of the costs of advertising products or services, processing all correspondence and paperwork related to accounts, preparing and delivering sales presentations to new and existing clients, informing customers of available options for advertising art, formats or features as well as providing samples,

Employee Performance Goals Sample

Employee's Name: Title:
Review Period: __/__/__ to __/__/__ Employee SSN:
Work Location: Supervisor's Name:


  1. Setting Goals: List specific goals in the space provided below each competency under "Performance Goals". Assign an appropriate timeline for each goal as well as numeric or financial terms to measure the goal.
  2. Employee Comments: The employee must comment next to each goal under "Employee Comments" with "Okay" for goals which he/she feels comfortable working with, and "Needs Clarification" for goals which he/she believes need to be discussed further. An employee who is comfortable with all the goals can sign the goals at this stage.
  3. Summary: Give a summary of the total time estimated for the employee to have achieved the goals. State action plans and specific milestones to track the goals. Any additional comments agreed between the employee and the supervisor should be noted here.
  4. Human Resources Review: Human resources personnel must confirm that the goals are specific, measurable, achievable, relevant, and time-bound. He/she must then sign the goals in the "Human Resource" section provided under "Signatures".
  5. Signatures: When discussion of the goals has been completed and consensus has been reached, sign the goals and let the employee sign too. Send the final copy to the human resources for inclusion in the employee's professional records.

Performance Goals for Next Period

Performance Goals

Employee Comments


Look for people, environments, ideas, and knowledge that one finds inspiring and motivating and share it with others

Avoid talking when one doesn't have anything positive to say about a colleague to avoid hurting or upsetting them

[employee comments goal]

Encourage and motivate all performances to build and retain the staff

Listen to the feedback from employees and take it into consideration

[employee comments goal]

Keep up to pace with the evolving technology in order to spot new ways that can streamline own duties

Subscribe to newspapers and blogs that report on own company and the issues it faces

[employee comments goal]

Start with the complex tasks and break them down into smaller chunks, each with a specific deadline

Take regular breaks between tasks in order to refresh own mind and get ready to handle the next task

[employee comments goal]

Check and re-check other employees' work, even those who are outside own department, before and after completion

Set crystal clear plans and development schemes that work in order to produce an all polished and perfect product

[employee comments goal]

Avoid being slowed down by attempting to do unrealistic amount work that should be delegated

Put more effort into finishing all tasks early to ensure they do not pile-up

[employee comments goal]

Put extra effort in attending conferences and local events that can increase chances of interacting with other professionals

Develop effective strategies of surveying what customers want and put more effort into making it readily available

[employee comments goal]

Evaluate the quality of knowledge and information critically before using it and seek for further knowledge where necessary

Show willingness to adopt to new ideas that can improve own knowledge capabilities

[employee comments goal]

Work extra hard to get more certifications in new technology fields

Embrace artificial intelligence technologies to execute repetitive, multiple, and complex tasks efficiently

[employee comments goal]

Show more willingness to work in a team and with a diverse group of people when making designs

Put extra effort to complete tasks that have cost restraints and always meet all deadlines

[employee comments goal]


Sections 1-2: To be completed by the supervisor

Section 3: To be completed by the employee

1. Goals completed since last performance feedback

2. Goals for next period

3. Employee comments


I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal.
Employee: Date:
Supervisor: Date:
Human Resources: Date:

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