Use this sample and step by step explanation for setting meaningful and inspiring employee performance goals for a product designer.

A product designer uses his/her knowledge to design products that appeal to consumers, meet their needs, and bring value to the manufacturing firm. He/she plays a significant role in the entire process of product development and production.

Other duties include gathering information and brainstorming ideas about product users to provide him/her with authoritative information, to create meaningful products. He/she also works in collaboration with the marketing team, ensuring that they only promise consumers what the firm has the capability to produce. Besides, the designer works with the production team explaining the product using visual models, and they take part in product improvement.

Employee Performance Goals Sample

Employee's Name: Title:
Review Period: __/__/__ to __/__/__ Employee SSN:
Work Location: Supervisor's Name:


  1. Setting Goals: List specific goals in the space provided below each competency under "Performance Goals". Assign an appropriate timeline for each goal as well as numeric or financial terms to measure the goal.
  2. Employee Comments: The employee must comment next to each goal under "Employee Comments" with "Okay" for goals which he/she feels comfortable working with, and "Needs Clarification" for goals which he/she believes need to be discussed further. An employee who is comfortable with all the goals can sign the goals at this stage.
  3. Summary: Give a summary of the total time estimated for the employee to have achieved the goals. State action plans and specific milestones to track the goals. Any additional comments agreed between the employee and the supervisor should be noted here.
  4. Human Resources Review: Human resources personnel must confirm that the goals are specific, measurable, achievable, relevant, and time-bound. He/she must then sign the goals in the "Human Resource" section provided under "Signatures".
  5. Signatures: When discussion of the goals has been completed and consensus has been reached, sign the goals and let the employee sign too. Send the final copy to the human resources for inclusion in the employee's professional records.

Performance Goals for Next Period

Performance Goals

Employee Comments


Strive to manage time well to ensure all required deliverables are met.

Be a good role model to other workmates when it comes to being organized in the work area.

[employee comments goal]

Maintain a robust level of poise and professionalism when faced with crisis

Inspire and motivate others to perform their best starting with their grooming

[employee comments goal]

Grow creative ideas and turn them into workable solutions that are beneficial to the organization

Be enthusiastic to learn new truths that come with application methods

[employee comments goal]

Be willing, to tell the truth at all times even when you are in error

Give credit to employees who have worked hard and deserved it

[employee comments goal]

Learn to maintain self-control when angry, since responding in a similar angry manner will do little to discourage aggression

Explore alternative solutions to problems and look for ways to prevent them in future

[employee comments goal]

Set realistic goals that can easily be met in order to avoid getting frustrated if the goals are not achieved

Train oneself to focus for long period without getting distracted and avoid situations that can cause distractions

[employee comments goal]

Review outcomes of own projects in order to understand where problems occurred and plan to anticipate them

Suggest ideas and generate an operational plan for the achievement of own team's objectives

[employee comments goal]

Anticipate obstacles in advance in order to come up with ideas for dealing with them as soon as they arise

Seek regular feedback from others about the set goals in order to identify mistakes and rectify them

[employee comments goal]

Start with the complex tasks and break them down into smaller chunks, each with a specific deadline

Take regular breaks between tasks in order to refresh own mind and get ready to handle the next task

[employee comments goal]

Identify the resources required to plan a project and the period of time each resource will be needed throughout the project

Look for costs that can be reduced or eliminated without hurting the company's operations

[employee comments goal]


Sections 1-2: To be completed by the supervisor

Section 3: To be completed by the employee

1. Goals completed since last performance feedback

2. Goals for next period

3. Employee comments


I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal.
Employee: Date:
Supervisor: Date:
Human Resources: Date:

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