Use this step by step explanation to craft a good employee performance feedback review for an advertising writer. Find the right words with quality phrases.

An Advertising Writer has the primary responsibility of writing content for advertisements for different media such as TV, radio, and print using different formats. He/she has the duty to interpret account briefs and compose content such as catchphrases, tweets, slogans, TV scripts and radio adverts.

Other associated duties include producing clear and original messages and scripts to present to clients or colleagues; finding out more about the client, target audience and the competitors; liaising with other team members and the client to evaluate the advertising requirements; revising the ad copy depending on the feedback; monitoring the effectiveness of the ad campaign and may supervise junior staff from time to time.

Employee Performance Review Sample

Employee's Name: Title:
Review Period: __/__/__ to __/__/__ Employee SSN:
Work Location: Supervisor's Name:

Instructions

  1. Rating: Rate the employee against the core skills based on how well he/she demonstrates each skill. Give scores 1, 2, or 3 for each rating depending on the employee's performance.
  2. Comments: Use this area to give examples of employee's performance phrases. The phrases should describe how well an employee has performed on previously set goals based on the given core skill.
  3. Summary: Use this section to give a summary of the employee's strengths and areas for improvement or development. Recommend a step increase for an employee who has met the expectations and performance improvement plans for one who doesn't meet expectations.
  4. Human Resources Review: Human resources manager must examine and indicate whether he/she concurs with the evaluation and comments. If the manager agrees, then he/she must sign the evaluation form. If he/she doesn't concur, then he/she must provide reasons explaining why this is so.
  5. Signatures: Sign the evaluation form and give it to the employee to go through and answer the Self Evaluation Questions. Ask him/her to sign and date the evaluation form before giving it back to the human resources for filing.

Rating Meaning

The employee fails to perform the most important aspects of the job satisfactorily. Requires close guidance to carry out routine jobs. He/she needs significant improvement in all areas. Meetings should be held between the employee and the supervisor to discuss performance deficiencies.

1

Employee routinely meets and exceeds expectations in all areas of responsibility. Produces high-quality work that at times exceeds expectations. Consistently meets the most critical annual goals. Occasionally produces timely and accurate results.

2

The employee consistently and significantly exceeds the communicated expectations by producing exceptionally high-quality work. He/she demonstrates exceptional knowledge of his/her duties and is highly recognized by others as an authority in his/her area of work.

3

Supervisor's Feedback

Skill

Comments

Rating

WRITING SKILLS: Written Communication involves the interaction that makes use of the written word with precision and logic making it the very common form of business communication.

Knows how to develop and write good eye-catching and grammatically correct sentences.

Makes good use of flavored words and avoids empty phrases that make stories tasteless.

3

INNOVATION: Innovation is the process of translating new invention into a service that creates value or brings better solutions that meet the requirements.

Tries always to question and seek different and varied perspectives of looking at things.

Always tries to suggest new alternatives of achieving pre-set goals and objectives.

3

DELEGATION: Delegation is assigning responsibility or authority to another person a junior or subordinate to carry out specific activities while remaining accountable for the outcome.

Concerns oneself with what is already accomplished rather than constantly detailing how the tasks should be done

Makes sure that the person assigned the task knows that he/she needs to report any problem associated with the project or task at hand

3

PLANNING AND SCHEDULING: Planning and Scheduling are the act of establishing a plan for a set of tasks that needs to be completed and including when they should be done.

Assists co-workers plan their daily workload and remain organized always

Regularly sets aside ample time to organize and plan the workload without favoritism

2

ENTHUSIASM: Enthusiasm is an intense enjoyment or a lively interest in a certain thing with a zest and a strong belief that can be felt by those around you.

Is not easily demotivated by temporal crisis; still enjoys working even when all is not well in the workplace

Performs random acts of kindness to the employees at work and the members of the community

3

CONCEPTUAL THINKING: Conceptual Thinking is the ability to recognize a situation or problem by identifying patterns or connections while addressing the underlying issues.

Sees trends, patterns and missing pieces when looking at information and tries to draw links between the information and the context

Anticipates, understands and acts upon the forces that will help improve one's working environment

2

PERSONAL DRIVE: Personal Drive is a combination of desire and energy in its simplest form directed at achieving a goal in whatever you have set your heart to accomplish.

Takes responsibility for prior mistakes and works on ensuring that such mistakes will not happen again in the future

Provides accurate advice on how to deal with difficult circumstances and how to avoid such circumstances in future

2

LONG RANGE PLANNING: Long Range Planning is setting long-term goals and objectives for your business or project to ensure its growth and sustainability is reached by all the employees.

Talks to employees in all departments to find out what is working well, what needs fixing, and what is completely broken

Ensures consistency between departments; makes sure that each department plan is brought together with plans for other departments and that they mesh

3

ORGANIZATIONAL SKILLS: Organizational Skills is the ability to make use of time, energy and resources available in the most efficient manner to achieve their goal.

Disables social media pop-ups during working hours in order to avoid distractions and enhance concentration

Identifies own most productive times and uses them to accomplish important or complex tasks before embarking on the simple tasks

3

QUANTITY OF WORK: The quantity of Work is the amount of work accomplished by an employee against the expectations set by the employer.

Turns off social media notifications in order to eliminate or reduce distractions and improve own efficiency and productivity

Works around productive colleagues who enjoy getting things done and avoids those who seek distraction or are not actively working

3

Self Evaluation

Self Evaluation Question

Employee Comments

WRITING SKILLS:

Do you normally counter check your work for grammatical errors before submitting?

How many languages can you comfortably use in your writing?

[employee comments]
INNOVATION:

Give an instance that you had to fall on your plan B when things did not work out as intended?

Do you delegate work and how has it benefitted you as an individual?

[employee comments]
DELEGATION:

What are some of the techniques or methods you have used to ensure effective delegation?

How do you deal with an employee who does not deliver a project on the agreed time?

[employee comments]
PLANNING AND SCHEDULING:

Do you have all the tools to help you plan and schedule the company's affairs?

Are you well versed with the IT systems for planning and scheduling?

[employee comments]
ENTHUSIASM:

Are there times you have not achieved something that you set out to do? How did you feel about that?

Is there a time when you did not think a situation could not get any worse and then it did?

[employee comments]
CONCEPTUAL THINKING:

Can you describe a time you were able to identify underlying or key issues in a complex situation? How did you go about it?

Can you describe a time when you anticipated the future and made changes to current responsibilities and operations in order to meet future needs?

[employee comments]
PERSONAL DRIVE:

What role has your supervisor, manager or colleagues played in improving your personal drive in the workplace?

Can you think of a time when the events or actions of a colleague adversely affected your personal drive? How did you cope with that?

[employee comments]
LONG RANGE PLANNING:

Describe a time when you have had a hard time accomplishing your long-range plan. What was the problem and how did you solve it?

In your opinion, do you think most start-ups fail due to lack of long-range planning or due to poor management? Explain your answer

[employee comments]
ORGANIZATIONAL SKILLS:

Give a specific example of a project you have done that perfectly describes your organizational skills. How did you go about it?

Describe a team project that was successful due to good organizational skills. What was your role?

[employee comments]
QUANTITY OF WORK:

Describe how you schedule tasks in a normal work day. What kind of tasks do you reserve for when you are most productive?

Describe a time when you had to focus all your attention and energy to get a project done. Did you meet the set productivity goals?

[employee comments]

Summary

Sections 1-4: To be completed by the supervisor

Section 5: To be completed by the employee

1. Exceeds Job Related Expectations

2. Areas to improve

3. Goals completed since last performance feedback

4. Goals for next period

5. Employee comments

Signatures

I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal.
Employee: Date:
Supervisor: Date:
Human Resources: Date:
{wbamp-show start}{wbamp-show end}

Related Articles