Use this sample and step by step explanation for setting meaningful and inspiring employee performance goals for a senior art director.

A Senior Art Director is liable for execution and delivering high-quality creative materials that are presented in magazines, newspapers, product packaging, movies, television productions, etc. This position creates the final design and direct others to develop the artwork or layouts.

The primary roles include determining how best to present concepts visually, developing an overall look or style of publication, an advertising campaign, determining which art elements would be used, supervising all design staff, reviewing and approving designs, artwork, graphics, and photographs developed by staff members, presenting designs to clients for approval, developing detailed budgets and timelines, coordinating activities with other artistic or creative departments, talking to clients to develop an artistic strategy and technique.

Employee Performance Goals Sample

Employee's Name: Title:
Review Period: __/__/__ to __/__/__ Employee SSN:
Work Location: Supervisor's Name:


  1. Setting Goals: List specific goals in the space provided below each competency under "Performance Goals". Assign an appropriate timeline for each goal as well as numeric or financial terms to measure the goal.
  2. Employee Comments: The employee must comment next to each goal under "Employee Comments" with "Okay" for goals which he/she feels comfortable working with, and "Needs Clarification" for goals which he/she believes need to be discussed further. An employee who is comfortable with all the goals can sign the goals at this stage.
  3. Summary: Give a summary of the total time estimated for the employee to have achieved the goals. State action plans and specific milestones to track the goals. Any additional comments agreed between the employee and the supervisor should be noted here.
  4. Human Resources Review: Human resources personnel must confirm that the goals are specific, measurable, achievable, relevant, and time-bound. He/she must then sign the goals in the "Human Resource" section provided under "Signatures".
  5. Signatures: When discussion of the goals has been completed and consensus has been reached, sign the goals and let the employee sign too. Send the final copy to the human resources for inclusion in the employee's professional records.

Performance Goals for Next Period

Performance Goals

Employee Comments


Invest in high-quality training that enhances better productivity in future

Train workers to embrace their work as their very own

[employee comments goal]

Grow creative ideas and turn them into workable solutions that are beneficial to the organization

Do not underestimate any idea even when they are not appropriate

[employee comments goal]

Set clear boundaries between work and home; avoid answering work calls or replying work e-mails when one is having some time off work

Schedule more time for things that help one feel fresh in the mind such as taking a walk or watching one's favorite TV show

[employee comments goal]

Find a mentor or a good friend to take on the role of motivator, check own progress and hold one accountable

Divide own goals into urgent and important in order to know which ones need more focus

[employee comments goal]

Get more training on effective time-management skills that speed up productivity

Meet all deadlines and make the best use of the available time

[employee comments goal]

Put extra effort in attending conferences and local events that can increase chances of interacting with other professionals

Develop better strategies for getting the latest information about current trends

[employee comments goal]

Simulate processes and observe processes in action in order to identify points at which improvements can be made

Eliminate steps that do not add value to a process and optimize the steps that add value to a process

[employee comments goal]

Examine the validity and truth of arguments before making conclusions

Constantly use insight gained from existing feedback to improve research methods in the future

[employee comments goal]

Learn to create a work-life balance and always schedule enough time for both work and non-work related activities

Show more willingness to work steadily towards both career and personal goals

[employee comments goal]

Participate in specialized training programs and seek for more specialized training opportunities

Apply skills learned in training session to advance skill set and career

[employee comments goal]


Sections 1-2: To be completed by the supervisor

Section 3: To be completed by the employee

1. Goals completed since last performance feedback

2. Goals for next period

3. Employee comments


I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal.
Employee: Date:
Supervisor: Date:
Human Resources: Date:

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