Find out the top 10 core skills you need to master as a senior art director and what hard skills you need to know to succeed in this job.

A Senior Art Director is liable for execution and delivering high-quality creative materials that are presented in magazines, newspapers, product packaging, movies, television productions, etc. This position creates the final design and direct others to develop the artwork or layouts.

The primary roles include determining how best to present concepts visually, developing an overall look or style of publication, an advertising campaign, determining which art elements would be used, supervising all design staff, reviewing and approving designs, artwork, graphics, and photographs developed by staff members, presenting designs to clients for approval, developing detailed budgets and timelines, coordinating activities with other artistic or creative departments, talking to clients to develop an artistic strategy and technique.

Core Skills Required to be a Senior Art Director

Core skills describe a set of non-technical abilities, knowledge, and understanding that form the basis for successful participation in the workplace. Core skills enable employees to efficiently and professionally navigate the world of work and interact with others, as well as adapt and think critically to solve problems.

Core skills are often tagged onto job descriptions to find or attract employees with specific essential core values that enable the company to remain competitive, build relationships, and improve productivity.

A senior art director should master the following 10 core skills to fulfill her job properly.

Developing Others:

Developing others is an unremitting process that focuses on the broader, longer-term growth of individuals to nurture them to their potential and promote future development.

A Senior Art Director needs to support, coach, positively impacts and effectively aid in developing talents of their staff by motivating them to become outstanding in their behavioral change and performance improvement that opens up development opportunities in the organization.


Creativity is the skill of turning new and imaginative ideas into reality through the ability to perceive the world in new ways, find hidden patterns, make connections between unrelated phenomena and generate solutions.

A Senior Art Director should be able to think, then reproduce ideas and act on them to bring awareness of what was currently hidden and point to a new life that will progress the business to new heights.

Handling Stress:

Handling Stress is the skill to balance the requirements of the job and your abilities or available resources in performing it.

A Senior Art Director needs to creatively learn how to schedule work according to the abilities of different individuals to ensure a balance that will not put an unsustainable level of pressure on the employees and cause them to accumulate work related stress.

Project and Goal Focus:

Project and Goal Focus is setting your mind and heart on things that matter and add value to your life against those things that add no value at all or of little value.

A Senior Art Director ought to learn of early hiccups that may cause distraction and get to motivate the employees early enough to see the projects completed promptly and in good condition.

Time Management:

Time Management is the capacity for an individual to assign specific time slots to activities as per their importance and urgency to make the best possible use of time.

A Senior Art Director must schedule each task within a stipulated period for each employee and ensure all the tasks are completed promptly thus actually teaching the staff the value of time and how to utilize it for the interest of the business and their growth.

Business Trend Awareness:

Business Trend Awareness is the capacity to be conscious of the changing ways in which the companies are developing in the marketplace.

A Senior Art Director should have the required knowledge of new business trends that he can instigate or follow and the understanding of how they are impacting the business decisions which will eventually bring success to the employees as well as the enterprise

Process Improvement:

Process Improvement is the creation of new processes or improving the existing ones that will work and take your corporation to the next level.

A Senior Art Director must maintain the continuous improvements in the workplace that are favorable to the current investors, potential investors, and stock owners while working with methods that can serve as a foundation for future business decisions causing a profitable growth.


Research is the ability to stay updated on the latest trends in different fields as per your concern or the concern of your company or business.

A Senior Art Director ought to stay up to date on the latest trends in hiring, leading, retention, technology and much more by using the newest research methods that allow him to make better decisions and improve productivity.


Scheduling is creating daily workflow charts that the employees are supposed to follow when working and submitting their projects.

A Senior Art Director must be dedicated to establishing and maintaining the schedule using either manual or technology methods to ensure it is always updated according to the tasks, the employees responsible or the time allocated to each task without fail or delay.

Training others:

Training is the ability to expand the knowledge base by learning new truths that are useful in the workplace.

A Senior Art Director needs to creatively schedule training for his employees in a focused manner that will allow the employee stay useful in the workplace and get new knowledge so that both the business and the worker not suffer from delays and work related stress.

Hard Skills Required to be a Senior Art Director

Hard skills are job-specific skill sets, or expertise, that are teachable and whose presence can be tested through exams. While core skills are more difficult to quantify and less tangible, hard skills are quantifiable and more defined.

Hard skills are usually listed on an applicant's resume to help recruiters know the applicant's qualifications for the applied position. A recruiter, therefore, needs to review the applicant's resume and education to find out if he/she has the knowledge necessary to get the job done.

A senior art director should have a good command of the following hard skills to succeed in her job.

Senior Art Director: Hard skills list

Advertising Campaign
Advertising design
Contemporary Art
Creating Structure
Cultural Trends
Design Business
Developing Creative Standards
Desktop Publishing
Equipment Selection
Film Directors
Fine Art
Graphic Design
Internet (digital/viral marketing)
Implementing Cost-Saving
Magazines Imaging
Management of Financial Resources
Management of Personnel Resources
Movie Production
Multimedia Content Development
Operations Analysis
Pitching Ideas to Clients
Printing Techniques
Produce Sketches
Producing Sketches or 'storyboards' (television)
Production Designer
Project Managing
Product Packaging
Production Techniques
Public Relations
Quality Control Analysis
Social Media
Social Perceptiveness
Social Trends
Style of a Publication
Television Productions
Time Management
TV commercials
Visual References
Visual Style

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