Find out the top 10 core skills you need to master as a demonstrator and what hard skills you need to know to succeed in this job.

A demonstrator is tasked with the overall responsibility of merchandising company products and services and answering questions from clients in regards to the same. He or she will see to it that the clients understand fully all the concepts related to the company products and services and get to answer questions from time to time.

Other duties that he or she will perform are; providing relevant information to the clients, providing product samples and brochures, record and report on the day to day demonstration activities, prepare and manage demonstration areas, obtain and record customer feedback, show a client how the products are used and train other demonstrators.

Core Skills Required to be a Demonstrator

Core skills describe a set of non-technical abilities, knowledge, and understanding that form the basis for successful participation in the workplace. Core skills enable employees to efficiently and professionally navigate the world of work and interact with others, as well as adapt and think critically to solve problems.

Core skills are often tagged onto job descriptions to find or attract employees with specific essential core values that enable the company to remain competitive, build relationships, and improve productivity.

A demonstrator should master the following 10 core skills to fulfill her job properly.

Administrative Skills:

Administrative Skills are all the services related to the running of a business or keeping an office organized while supporting the efforts of the management team.

A Demonstrator must develop these skills and emphasize the administrative skills to ensure high-level responsibilities that range from planning large scale events to creating presentations and analyzing financial data are handled carefully and efficiently.

Delegation:

Delegation is assigning responsibility or authority to another person a junior or subordinate to carry out specific activities while remaining accountable for the outcome.

A Demonstrator must be equipped with skills on how to make the delegation work correctly to save the organization time and money and to allow the subordinate make wise decisions, skills, and motivation to become better and grow the company.

Planning and Scheduling:

Planning and Scheduling are the act of establishing a plan for a set of tasks that needs to be completed and including when they should be done.

A Demonstrator needs creativity in balancing both planning and scheduling by clearing defining what and how activities will be carried out by when and who in particular to ensure there are a clear flow and accountability to every staff.

Dedication to Work:

Dedication to Work is a devotion or setting aside the scheduled time that you are required to work each day consistently without fail as well as being on time and giving 100% of your efforts to doing quality work.

A Demonstrator ought to be dependable and set an example for the rest of the workforce by showing up for work on time every day consistently and producing quality work while applying company policies and business strategies.

Enthusiasm:

Enthusiasm is an intense enjoyment or a lively interest in a certain thing with a zest and a strong belief that can be felt by those around you.

A Demonstrator ought to be enthusiastic as well as create a friendly atmosphere that makes the staff comfortable with the surroundings, with the other employees to create a less passive working place.

Self Confidence:

Self Confidence is the ability to know who you are and what you are capable of doing which shows in your behavior, your body language, how you speak, etc.

A Demonstrator must be confident enough to inspire confidence in others while encouraging them to handle daily tasks and their personal lives with self-confidence that will, in turn, produce a well-rounded individual.

Conceptual Thinking:

Conceptual Thinking is the ability to recognize a situation or problem by identifying patterns or connections while addressing the underlying issues.

A Demonstrator must be a conceptual thinker who has a keen understanding of why things have to be done the way they are; he has to think at an abstract level and apply his insights to the situation across all facets to compete in the diverse and growing economy.

Personal Drive:

Personal Drive is a combination of desire and energy in its simplest form directed at achieving a goal in whatever you have set your heart to accomplish.

A Demonstrator needs to creatively design ways that drive the staff to carry out their work without wasting time by helping them understand and develop their self-motivation skills that assist them to take control of many different viewpoints of their life.

Using Common Sense:

Using Common Sense is the ability to see what is missing in a situation or a project and supplying it without necessarily being assigned or asked to do it.

A Demonstrator needs to creatively train his employees always to see the missing element that is typically crucial in any workplace or project and take the opportunity to do business out of it.

Organizational Skills:

Organizational Skills is the ability to make use of time, energy and resources available in the most efficient manner to achieve their goal.

A Demonstrator should organize the work for the employees to ensure overall organization, planning, time management, scheduling, coordinating resources and meeting deadlines is handled most efficiently by each employee for both personal and professional growth.

Hard Skills Required to be a Demonstrator

Hard skills are job-specific skill sets, or expertise, that are teachable and whose presence can be tested through exams. While core skills are more difficult to quantify and less tangible, hard skills are quantifiable and more defined.

Hard skills are usually listed on an applicant's resume to help recruiters know the applicant's qualifications for the applied position. A recruiter, therefore, needs to review the applicant's resume and education to find out if he/she has the knowledge necessary to get the job done.

A demonstrator should have a good command of the following hard skills to succeed in her job.

Demonstrator: Hard skills list

Analyzing Data or Information
Barcode Scanners
Clean Work Areas
Clerical
Collecting information
Communications
Computers and Electronics
Customer Service
Describe and Demonstrate Goods and Services
Design and prepare product exhibits and demonstrations
Documenting/Recording Information
Education and Training
Email Software
Equipment Maintenance
Establishing and Maintaining Interpersonal Relationships
Evaluating Information
Food Production
Getting Information
Interpersonal
Inspecting Equipment, Structures, or Material
Identifying Objects, Actions, and Events
Marketing
Merchandising Techniques
Monitor Processes
Product knowledge to marketing of goods
Oral Expression
Presentation Software
Processing Information
Mathematics
MS Office or Spreadsheet
MS Word or Word Processing
Public Speaking
Psychology
Reporting (Keep records of demonstrations and sales)
Sales
Training (provide training to customers)

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