Use this sample and step by step explanation for setting meaningful and inspiring employee performance goals for a registered sales assistant.

A Registered Sales Assistant is liable for making wise investment decisions for a company to help increase company earnings.

The responsibilities for this post include providing daily information like market information to customers, performing data entry regarding customer files and financial transactions, finding solutions and passing the information along to the registered representative, acts as a link between the agent and the customer, assisting in scheduling and providing information related to current and prospective clients, performing research, creating accounts, transferring funds and entering trade orders, supporting one or more brokers with client management duties, providing administrative support like draft correspondence, presentations etc.

Employee Performance Goals Sample

Employee's Name: Title:
Review Period: __/__/__ to __/__/__ Employee SSN:
Work Location: Supervisor's Name:


  1. Setting Goals: List specific goals in the space provided below each competency under "Performance Goals". Assign an appropriate timeline for each goal as well as numeric or financial terms to measure the goal.
  2. Employee Comments: The employee must comment next to each goal under "Employee Comments" with "Okay" for goals which he/she feels comfortable working with, and "Needs Clarification" for goals which he/she believes need to be discussed further. An employee who is comfortable with all the goals can sign the goals at this stage.
  3. Summary: Give a summary of the total time estimated for the employee to have achieved the goals. State action plans and specific milestones to track the goals. Any additional comments agreed between the employee and the supervisor should be noted here.
  4. Human Resources Review: Human resources personnel must confirm that the goals are specific, measurable, achievable, relevant, and time-bound. He/she must then sign the goals in the "Human Resource" section provided under "Signatures".
  5. Signatures: When discussion of the goals has been completed and consensus has been reached, sign the goals and let the employee sign too. Send the final copy to the human resources for inclusion in the employee's professional records.

Performance Goals for Next Period

Performance Goals

Employee Comments


Share company information with customers so that they can understand the goods and/or services provided.

Not to put pressure or undue influence when closing a deal with a client.

[employee comments goal]

Learn to articulate or communicate in a proper manner that can be well understood by people.

Try to ask the right questions that will act as a guide to coming up with proper solutions.

[employee comments goal]

Book time in one's diary in order to prepare a business presentation for a networking event

Prepare at least two topics that one can talk about to avoid finding oneself at a loss for words

[employee comments goal]

Use a decision journal and capture the issue, the expectations, the assumptions, and the time-frame for evaluating results

Take the time to reflect on previous decision-making processes and jot down how one can improve the process the next time one faces a similar decision

[employee comments goal]

Do not overlook any alarming or risky sign that shows in any employee

Listen to the feedback from employees and take it into consideration

[employee comments goal]

Give customers free trials that are easy to use, set up, and that really demonstrate the true value of own products

Look for and test out new ways to handle sales strategies, follow-ups, and objections in order to improve the sales process

[employee comments goal]

Provide timely and constructive solutions or advice to customers and make them feel they are fully understood

Share resources and information readily and make sure customers feel that you are on their side

[employee comments goal]

Examine the validity and truth of arguments before making conclusions

Demonstrate more willingness to learn more about statistical analysis techniques and learn how to apply appropriate statistical tests

[employee comments goal]

Learn to use standard scheduling terminologies that all team members can understand

Maintain an updated list of activities and track all project schedules

[employee comments goal]

Become more responsible and develop a positive attitude towards work

Show willingness to learn more literacy and numeracy skills when working with data

[employee comments goal]


Sections 1-2: To be completed by the supervisor

Section 3: To be completed by the employee

1. Goals completed since last performance feedback

2. Goals for next period

3. Employee comments


I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal.
Employee: Date:
Supervisor: Date:
Human Resources: Date:

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