Use this sample and step by step explanation to craft a meaningful employee performance feedback review for a creative concept writer. Find the right words with quality phrases.

A creative concept writer is responsible for developing advertising concepts. He/she uses his/her skills to create engaging and entertaining concepts for their clients. He/she might be employed on a freelance basis or permanently.

Other duties include discussing the key message of the client and the target audience. He/she works closely with the creative team to brainstorm ideas and also settles on the most appropriate concepts, which they write and present to the client. Besides, he/she is responsible for modifying the concept to the satisfaction of the client. To this effect, he/she should have exceptional writing skills. They should also be creative, imagination, and an individual who can work efficiently under pressure.

Employee Performance Review Sample

Employee's Name: Title:
Review Period: __/__/__ to __/__/__ Employee SSN:
Work Location: Supervisor's Name:

Instructions

  1. Rating: Rate the employee against the core skills based on how well he/she demonstrates each skill. Give scores 1, 2, or 3 for each rating depending on the employee's performance.
  2. Comments: Use this area to give examples of employee's performance phrases. The phrases should describe how well an employee has performed on previously set goals based on the given core skill.
  3. Summary: Use this section to give a summary of the employee's strengths and areas for improvement or development. Recommend a step increase for an employee who has met the expectations and performance improvement plans for one who doesn't meet expectations.
  4. Human Resources Review: Human resources manager must examine and indicate whether he/she concurs with the evaluation and comments. If the manager agrees, then he/she must sign the evaluation form. If he/she doesn't concur, then he/she must provide reasons explaining why this is so.
  5. Signatures: Sign the evaluation form and give it to the employee to go through and answer the Self Evaluation Questions. Ask him/her to sign and date the evaluation form before giving it back to the human resources for filing.

Rating Meaning

The employee fails to perform the most important aspects of the job satisfactorily. Requires close guidance to carry out routine jobs. He/she needs significant improvement in all areas. Meetings should be held between the employee and the supervisor to discuss performance deficiencies.

1

Employee routinely meets and exceeds expectations in all areas of responsibility. Produces high-quality work that at times exceeds expectations. Consistently meets the most critical annual goals. Occasionally produces timely and accurate results.

2

The employee consistently and significantly exceeds the communicated expectations by producing exceptionally high-quality work. He/she demonstrates exceptional knowledge of his/her duties and is highly recognized by others as an authority in his/her area of work.

3

Supervisor's Feedback

Skill

Comments

Rating

WRITING SKILLS: Written Communication involves the interaction that makes use of the written word with precision and logic making it the very common form of business communication.

Writing overly long sentences something that creates a boring reading atmosphere for the reader.

Undertakes less or no research work on the topic to be written about hence writing using less or outdated facts and information.

1

INNOVATION: Innovation is the process of translating new invention into a service that creates value or brings better solutions that meet the requirements.

Knows how to receive and give constructive feedback to other people's ideas.

Shows great ability to assess and manage any form of risks that might arise.

2

DELEGATION: Delegation is assigning responsibility or authority to another person a junior or subordinate to carry out specific activities while remaining accountable for the outcome.

Is not able to let go; fears that no one else has the ability or the skills necessary to execute the work effectively

Does not take the time to explain why the job is being delegated, why to that particular person and how it fits in the overall scheme of things

1

PLANNING AND SCHEDULING: Planning and Scheduling are the act of establishing a plan for a set of tasks that needs to be completed and including when they should be done.

Suffers from a lack of planning in every aspect of the work

Waits until the last minute to determine the steps to take which in most cases fails

1

CONCEPTUAL THINKING: Conceptual Thinking is the ability to recognize a situation or problem by identifying patterns or connections while addressing the underlying issues.

Redesigns various company's departments in order to meet long-term objectives

Understands the impact of changing customers' needs to the future of the company

2

ORGANIZATIONAL SKILLS: Organizational Skills is the ability to make use of time, energy and resources available in the most efficient manner to achieve their goal.

Creates an organization chart for the entire company or own department in order to know who does what in the company

Keeps all current projects in the forefront in order to stay focused on the tasks or activities that matter the most

2

QUALITY OF WORK: The quality of Work is the value of work or products produced by the employees as well as the work environment they are provided with.

Is reluctant to explain to employees the importance of producing quality work or problems that the company could face if employees continued producing low-quality work

Fixes problems in own projects and those of others but does not look for ways to prevent these mistakes from happening again in the future

1

ANALYTICAL SKILLS: Analytical Skills is the ability to collect and analyze information, solve problems and make decisions according to the policies and regulations of the business.

Lags behind in identifying a problem and is often unable to come up with an effective solution to a problem

Does not show willingness to learn how to use critical thinking skills when evaluating information

1

COMPUTER SKILLS: Computer Skills are the necessary computer working skills that each employee need to have while seeking to get admitted into the professional world.

Possesses little understanding about the basic steps of installing common operating systems

Does not show willingness to learn more about file management

1

TECHNICAL SKILLS: Technical Skills are the abilities and knowledge mostly related to mechanical, IT, scientific and mathematical needed to perform specific tasks in the workplace.

Demonstrates little knowledge about how complex systems and processes work

Slow at learning new technologies and makes little effort to remain updated with technology

1

Self Evaluation

Self Evaluation Question

Employee Comments

WRITING SKILLS:

Do you get to draft or outline your writing first before you set out to write?

Do you take online courses to help yourself to improve your mastery in writing?

[employee comments]
INNOVATION:

Give an instance that you had to fall on your plan B when things did not work out as intended?

How well do you work with a group or team to come up with innovative ideas?

[employee comments]
DELEGATION:

What are some of the techniques or methods you have used to ensure effective delegation?

Would you train a new employee to perform a certain task for you or would you prefer an employee who already has the required skills to handle the task? Why?

[employee comments]
PLANNING AND SCHEDULING:

Are there any new goals or responsibilities that you have assumed since your last evaluation?

What area can you help in the scheduling of time and workload?

[employee comments]
CONCEPTUAL THINKING:

Describe the most complex task you have ever accomplished. What information did you use when handling this task?

Describe the steps and methods you have used to identify a vision for your department. What would you have done differently?

[employee comments]
ORGANIZATIONAL SKILLS:

What are some of the tools that you have used to organize your tasks at work? Would you recommend these tools to other employees?

In your opinion, which is the best time to work on complex tasks? Which time works best for you?

[employee comments]
QUALITY OF WORK:

How often have you produced low-quality work? What has prevented you from producing high-quality work?

What courses, if any, have you taken to improve the quality of service you give to your customers? How has this benefited your company?

[employee comments]
ANALYTICAL SKILLS:

Can you describe a task you did that tested your analytical abilities?

Can you describe a situation where your analytical outcome was incorrect? How did you solve the problem?

[employee comments]
COMPUTER SKILLS:

What efforts are you making to improve your typing speed and accuracy?

Have you ever tried to use computer aided design techniques and failed? What did you do to succeed?

[employee comments]
TECHNICAL SKILLS:

What are you doing to improve your ability to troubleshoot and maintain basic devices and machines?

What efforts are you making to learn more about coding and programming?

[employee comments]

Summary

Sections 1-4: To be completed by the supervisor

Section 5: To be completed by the employee

1. Exceeds Job Related Expectations

2. Areas to improve

3. Goals completed since last performance feedback

4. Goals for next period

5. Employee comments

Signatures

I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal.
Employee: Date:
Supervisor: Date:
Human Resources: Date:

Written by on