Use this sample and step by step explanation for setting meaningful and inspiring employee performance goals for a promotions manager.

A Promotions Manager is responsible for planning and managing campaigns to promote their companies products and services by increasing short-term sales and improving the results from other marketing programs. This position requires one who has a bachelor's degree in the fields of advertising, marketing or business.

The primary roles include, determining the length and timing of promotions, working alongside product development team to incorporate events after production of the products, developing and launching discounts, samples, gifts, rebates, coupons, sweepstakes and contests, marketing promotions to various businesses, sending promotions through direct mail, inserts in the newspapers, internet advertisements, product endorsements etc., working with marketing and sales departments to create promotions, planning advertising campaigns, measuring the effectiveness and optimizing if need be.

Employee Performance Goals Sample

Employee's Name: Title:
Review Period: __/__/__ to __/__/__ Employee SSN:
Work Location: Supervisor's Name:


  1. Setting Goals: List specific goals in the space provided below each competency under "Performance Goals". Assign an appropriate timeline for each goal as well as numeric or financial terms to measure the goal.
  2. Employee Comments: The employee must comment next to each goal under "Employee Comments" with "Okay" for goals which he/she feels comfortable working with, and "Needs Clarification" for goals which he/she believes need to be discussed further. An employee who is comfortable with all the goals can sign the goals at this stage.
  3. Summary: Give a summary of the total time estimated for the employee to have achieved the goals. State action plans and specific milestones to track the goals. Any additional comments agreed between the employee and the supervisor should be noted here.
  4. Human Resources Review: Human resources personnel must confirm that the goals are specific, measurable, achievable, relevant, and time-bound. He/she must then sign the goals in the "Human Resource" section provided under "Signatures".
  5. Signatures: When discussion of the goals has been completed and consensus has been reached, sign the goals and let the employee sign too. Send the final copy to the human resources for inclusion in the employee's professional records.

Performance Goals for Next Period

Performance Goals

Employee Comments


Create time for the most important task of the day before one sits down to multi-task

Assign complex tasks or projects for the time one is most productive such as early in the morning

[employee comments goal]

Mine the best experiences of one's life and share one's wisdom from a unique point of view in order to inspire someone

Avoid talking when one doesn't have anything positive to say about a colleague to avoid hurting or upsetting them

[employee comments goal]

Use different frames and strive to come up with independent decisions for each frame

Help teams at work learn how to effectively navigate through the sticky decision-related issues they encounter

[employee comments goal]

Set realistic goals and help employees accomplish them effectively by providing all the appropriate training and support

Offer regular feedback to employees in order to recognize achievements, encourage progress and identify any future problems

[employee comments goal]

Project a healthy self-image all the time setting the trend for others to follow

Always show self-confidence and inspire others to be confident in what they are dressed in

[employee comments goal]

Invest in character that builds the actual spirit of teamwork

Set workable personal goals that can be achieved within the set time

[employee comments goal]

Be willing to improve the quality of performance by taking on training

Set daily targets and ensure they are completed before the close of each working day

[employee comments goal]

Make short-term and long-term lists in order to plan for things in advance and check-off the completed items on the list

Learn to cover every significant detail from A to Z in order to produce error-free work

[employee comments goal]

Make employees document their work and keep records of their progress in checklists, activity logs or progress reports

Use video surveillance to ensure that the employees are productive and that they are not violating the company policies

[employee comments goal]

Work in a positive team environment in order to gain new perspectives and reduce bad stress when the going gets tough

Embrace failed projects as learning opportunities and review own performance to spot potential alternatives one could have taken to achieve more positive results

[employee comments goal]


Sections 1-2: To be completed by the supervisor

Section 3: To be completed by the employee

1. Goals completed since last performance feedback

2. Goals for next period

3. Employee comments


I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal.
Employee: Date:
Supervisor: Date:
Human Resources: Date:

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