Find out the top 10 core skills you need to master as an advertising manager and what hard skills you need to know to succeed in this job.
An Advertising Manager is accountable for marketing ad publicizing goods or services within an organization through performing thorough research to find a target audience, holding focus groups, developing concepts, outlining goals, creating storyboards, approving copy writing and setting the budget for ad campaigns.
The primary responsibilities include, measuring the ad effectiveness and optimizing it if need be, creating direct mail initiatives, developing advertising campaigns that includes the TV ads, commercials, radio ads, banners, pay per click ads and any other type of internet ads, setting budgeting goals and keeping them, informing the public about the company's goods and services, working with the sales staff to generate ideas for the campaign, approving agency plans, working with account executives to come up with ad campaigns, preparing cost estimates for campaigns.
Core Skills Required to be an Advertising Manager
Core skills describe a set of non-technical abilities, knowledge, and understanding that form the basis for successful participation in the workplace. Core skills enable employees to efficiently and professionally navigate the world of work and interact with others, as well as adapt and think critically to solve problems.
Core skills are often tagged onto job descriptions to find or attract employees with specific essential core values that enable the company to remain competitive, build relationships, and improve productivity.
An advertising manager should master the following 10 core skills to fulfill her job properly.
Verbal Communication:
Verbal Communication is the use of tones and language to relay a message; it aids as a vehicle for expressing ideas, concepts and it, is critical to the daily running of the business.
An Advertising Manager portrays his/her image and that of the company by the way he/she communicates; strong verbal communication skills are vital for business development and forging lasting relationships with customers, suppliers, and colleagues.
Presentation Skills:
Presentation Skills are useful in getting your message or opinion out there in many aspects of life and work, though they are mostly used in businesses, sales, teaching, lecturing, and training.
An Advertising Manager must develop the confidence and capability to offer excellent presentations and captivate the audience when the need arises; it requires a lot of preparation to stand out from the crowd, and a manager should be willing to invest in it.
Innovation:
Innovation is the process of translating new invention into a service that creates value or brings better solutions that meet the requirements.
An Advertising Manager ought to introduce innovation in their business to help save time and money giving a competitive advantage to grow and adapt the business in today's marketplace as well as creating more efficient processes and ideas with a likelihood for your business to succeed.
Multi-Tasking:
Multi-Tasking allows one to juggle and perform more than one task at a time without losing track of what you are working on or dropping the ball.
An Advertising Manager must learn the trick of multitasking and help the staff balance the competing demands of their time and energy that they are expected to handle multiple priorities every day without compromising on the effectiveness of the work done.
Inspiring others:
Inspiring is encouraging one to be their best in contributing to the vision of an organization where they are placed and entrusted to work.
An Advertising Manager must create a culture where the staff can use their professional prowess and aspire to be the best by giving them a clear vision and purpose through decisive leadership that motivates and inspires them.
Decision Making:
Decision Making is the art of making choices by identifying a decision, gathering information and assessing alternative resolutions before settling on one.
An Advertising Manager cannot afford to make poor decisions, that's why he ought to develop a systematic approach to decision making that allows him to make every decision with skill, confidence, and wisdom producing a final choice of competence in the workplace.
Performance Management:
Performance Management is a method by which supervisors and employees work together to plan, monitor and review the employee's work objectives and overall contributions to the organization.
An Advertising Manager should invest in performance management to shift the focus from the annual reports to a more continuous form of accountability by implementing periodic meetings while ensuring a continual push for progress rather than an immediate rush to meet objectives during the review time.
Dependability:
Dependability is the characteristic of being able to be counted on and relied upon by providing services that be trusted within a period.
An Advertising Manager needs to be dependable and hire reliable employees who can be counted on as consistent and beneficial to the business, building their niche as an essential element of the larger team without worrying about bringing less than your efforts.
Attention to Detail:
Attention to Detail is the capacity to achieve a thoroughness and accuracy when accomplishing a task.
An Advertising Manager needs to have this prime characteristic and utilize it in a high performing organization that allows both the customers and staff to understand the need to be keen to all the details required to avoid massive costs for overlooked details that are common in the workplace.
Goal and Objective Setting:
Goal and Objective Setting is the strategic plan that is set and laid down identifying how goals should be accomplished, by who and by what time.
An Advertising Manager must detect and schedule each employee's goals, strategy, and objectives and keep motivating them to ensure all of them are met within the set time bringing growth to both the company and the employee.
Hard Skills Required to be an Advertising Manager
Hard skills are job-specific skill sets, or expertise, that are teachable and whose presence can be tested through exams. While core skills are more difficult to quantify and less tangible, hard skills are quantifiable and more defined.
Hard skills are usually listed on an applicant's resume to help recruiters know the applicant's qualifications for the applied position. A recruiter, therefore, needs to review the applicant's resume and education to find out if he/she has the knowledge necessary to get the job done.
An advertising manager should have a good command of the following hard skills to succeed in her job.