Use this sample and step by step explanation for setting meaningful and inspiring employee performance goals for an advertising manager.

An Advertising Manager is accountable for marketing ad publicizing goods or services within an organization through performing thorough research to find a target audience, holding focus groups, developing concepts, outlining goals, creating storyboards, approving copy writing and setting the budget for ad campaigns.

The primary responsibilities include, measuring the ad effectiveness and optimizing it if need be, creating direct mail initiatives, developing advertising campaigns that includes the TV ads, commercials, radio ads, banners, pay per click ads and any other type of internet ads, setting budgeting goals and keeping them, informing the public about the company's goods and services, working with the sales staff to generate ideas for the campaign, approving agency plans, working with account executives to come up with ad campaigns, preparing cost estimates for campaigns.

Employee Performance Goals Sample

Employee's Name: Title:
Review Period: __/__/__ to __/__/__ Employee SSN:
Work Location: Supervisor's Name:


  1. Setting Goals: List specific goals in the space provided below each competency under "Performance Goals". Assign an appropriate timeline for each goal as well as numeric or financial terms to measure the goal.
  2. Employee Comments: The employee must comment next to each goal under "Employee Comments" with "Okay" for goals which he/she feels comfortable working with, and "Needs Clarification" for goals which he/she believes need to be discussed further. An employee who is comfortable with all the goals can sign the goals at this stage.
  3. Summary: Give a summary of the total time estimated for the employee to have achieved the goals. State action plans and specific milestones to track the goals. Any additional comments agreed between the employee and the supervisor should be noted here.
  4. Human Resources Review: Human resources personnel must confirm that the goals are specific, measurable, achievable, relevant, and time-bound. He/she must then sign the goals in the "Human Resource" section provided under "Signatures".
  5. Signatures: When discussion of the goals has been completed and consensus has been reached, sign the goals and let the employee sign too. Send the final copy to the human resources for inclusion in the employee's professional records.

Performance Goals for Next Period

Performance Goals

Employee Comments


Always try to speak with great confidence and without fear of making mistakes.

To be authentic in my speech and to make people appreciate my honesty and transparency.

[employee comments goal]

Know my audience well enough and to use proper language and terms that suit them.

Carry out proper audience analysis to have an effective presentation.

[employee comments goal]

Accept and provide constructive feedback to other people and to take corrections easily.

To plan in particular ways and to come up with potential alternative solutions to problems.

[employee comments goal]

Create time for the most important task of the day before one sits down to multi-task

Become effective at switching tasks and release all emotional energy attached to the task once it has been completed

[employee comments goal]

Give awards and offer direct praise on a regular basis when an employee does exemplary work or exceeds performance goals

Avoid taking part in workplace drama or unnecessary gossip in order to become a positive influence to other employees

[employee comments goal]

Search for data that sheds some light on the issue at hand and ask for help to evaluate the objectivity and completeness of the data

Step away and check out how urgent and how important a decision really is in order to know how soon a decision should be made

[employee comments goal]

Explain to employees not only what needs to be done but exactly how one expects it to be done

Talk about the past performance but focus on the future; provide coaching and training to help employees develop new skills for future projects

[employee comments goal]

Finish all the allocated tasks on time and submit them as per requirements

Receive positive and negative criticism well with an open mind

[employee comments goal]

Keep track of appointments, projects, and tasks that need to be accomplished so that one is not surprised when it's time to turn them in

Always read and understand a project's needs and ask for clarification in areas that are not understood before working on it

[employee comments goal]

Reward and recognize oneself and others when a goal has been accomplished in order to feel motivated to keep working hard

Set consistent goals for team members with the same responsibilities and refrain from framing goals as a competition among team members

[employee comments goal]


Sections 1-2: To be completed by the supervisor

Section 3: To be completed by the employee

1. Goals completed since last performance feedback

2. Goals for next period

3. Employee comments


I acknowledge that I discussed this performance feedback with my supervisor. My signature does not mean that I agree or disagree with this appraisal.
Employee: Date:
Supervisor: Date:
Human Resources: Date:

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