Find out the top 10 core skills you need to master as a creative concept writer and what hard skills you need to know to succeed in this job.
A creative concept writer is responsible for developing advertising concepts. He/she uses his/her skills to create engaging and entertaining concepts for their clients. He/she might be employed on a freelance basis or permanently.
Other duties include discussing the key message of the client and the target audience. He/she works closely with the creative team to brainstorm ideas and also settles on the most appropriate concepts, which they write and present to the client. Besides, he/she is responsible for modifying the concept to the satisfaction of the client. To this effect, he/she should have exceptional writing skills. They should also be creative, imagination, and an individual who can work efficiently under pressure.
Core Skills Required to be a Creative Concept Writer
Core skills describe a set of non-technical abilities, knowledge, and understanding that form the basis for successful participation in the workplace. Core skills enable employees to efficiently and professionally navigate the world of work and interact with others, as well as adapt and think critically to solve problems.
Core skills are often tagged onto job descriptions to find or attract employees with specific essential core values that enable the company to remain competitive, build relationships, and improve productivity.
A creative concept writer should master the following 10 core skills to fulfill her job properly.
Written Communication involves the interaction that makes use of the written word with precision and logic making it the very common form of business communication.
A Creative Concept Writer must necessarily learn and stay updated on effective written communication skills that involve the construction of a logical argument, note taking, editing and summarizing as well as incorporating new ways of writing presentations.
Innovation is the process of translating new invention into a service that creates value or brings better solutions that meet the requirements.
A Creative Concept Writer ought to introduce innovation in their business to help save time and money giving a competitive advantage to grow and adapt the business in today's marketplace as well as creating more efficient processes and ideas with a likelihood for your business to succeed.
Delegation is assigning responsibility or authority to another person a junior or subordinate to carry out specific activities while remaining accountable for the outcome.
A Creative Concept Writer must be equipped with skills on how to make the delegation work correctly to save the organization time and money and to allow the subordinate make wise decisions, skills, and motivation to become better and grow the company.
Planning and Scheduling:
Planning and Scheduling are the act of establishing a plan for a set of tasks that needs to be completed and including when they should be done.
A Creative Concept Writer needs creativity in balancing both planning and scheduling by clearing defining what and how activities will be carried out by when and who in particular to ensure there are a clear flow and accountability to every staff.
Conceptual Thinking is the ability to recognize a situation or problem by identifying patterns or connections while addressing the underlying issues.
A Creative Concept Writer must be a conceptual thinker who has a keen understanding of why things have to be done the way they are; he has to think at an abstract level and apply his insights to the situation across all facets to compete in the diverse and growing economy.
Organizational Skills is the ability to make use of time, energy and resources available in the most efficient manner to achieve their goal.
A Creative Concept Writer should organize the work for the employees to ensure overall organization, planning, time management, scheduling, coordinating resources and meeting deadlines is handled most efficiently by each employee for both personal and professional growth.
Quality of Work:
The quality of Work is the value of work or products produced by the employees as well as the work environment they are provided with.
A Creative Concept Writer needs creativity in assisting all teams in identifying characteristics that will result in a quality product and lead to greater efficiency and increased productivity by following the four critical outcomes of employee retention, customer satisfaction, profitability, and productivity.
Analytical Skills is the ability to collect and analyze information, solve problems and make decisions according to the policies and regulations of the business.
A Creative Concept Writer should hire employees who use clear, logical steps and excellent judgment to understand an issue from all angles before executing an action depending on the objective and the methodical approaches to benefit a company's productivity.
Computer Skills are the necessary computer working skills that each employee need to have while seeking to get admitted into the professional world.
A Creative Concept Writer ought to be technologically oriented and hire employees with strong computer skills because they fare better in the job market than their tech-challenged counterparts bringing a high level of quality employees in the job seeking category.
Technical Skills are the abilities and knowledge mostly related to mechanical, IT, scientific and mathematical needed to perform specific tasks in the workplace.
A Creative Concept Writer ought to hire employees with particular talents and expertise that helps them perform certain duties and jobs that other skills like soft skills cannot perform to grow both the business and the employee and bring in productivity.
Hard Skills Required to be a Creative Concept Writer
Hard skills are job-specific skill sets, or expertise, that are teachable and whose presence can be tested through exams. While core skills are more difficult to quantify and less tangible, hard skills are quantifiable and more defined.
Hard skills are usually listed on an applicant's resume to help recruiters know the applicant's qualifications for the applied position. A recruiter, therefore, needs to review the applicant's resume and education to find out if he/she has the knowledge necessary to get the job done.
A creative concept writer should have a good command of the following hard skills to succeed in her job.