Find out the top 10 core skills you need to master as a brand ambassador and what hard skills you need to know to succeed in this job.

A brand ambassador has the overall responsibility of representing an organization in a good and respectable manner to enable the organizations to meet its goals and objectives. He or she will make use of his or her marketing skills to help promote the company and attract potential clients.

In addition to the overall duty he or she will also undertake the following roles; act as the company spokesperson, network and build trustworthy relationships with potential clients, assist the company in its marketing events, undertake marketing using old and new techniques, monitor competitors activities and report to the company and participate in online reviews for the company's products and services.

Core Skills Required to be a Brand Ambassador

Core skills describe a set of non-technical abilities, knowledge, and understanding that form the basis for successful participation in the workplace. Core skills enable employees to efficiently and professionally navigate the world of work and interact with others, as well as adapt and think critically to solve problems.

Core skills are often tagged onto job descriptions to find or attract employees with specific essential core values that enable the company to remain competitive, build relationships, and improve productivity.

A brand ambassador should master the following 10 core skills to fulfill her job properly.

Knowledge of Company Processes:

Knowledge of Company Processes is the in-depth understanding of a collection of related, structured activities that serve a particular goal for a group of customers or clients who are valuable to the enterprise.

A Brand Ambassador ought to maintain consistency across the daily processed while keeping a keen eye on the overall plan of the organization by ensuring the company processes are performed and followed.

Planning and Scheduling:

Planning and Scheduling are the act of establishing a plan for a set of tasks that needs to be completed and including when they should be done.

A Brand Ambassador needs creativity in balancing both planning and scheduling by clearing defining what and how activities will be carried out by when and who in particular to ensure there are a clear flow and accountability to every staff.

Enthusiasm:

Enthusiasm is an intense enjoyment or a lively interest in a certain thing with a zest and a strong belief that can be felt by those around you.

A Brand Ambassador ought to be enthusiastic as well as create a friendly atmosphere that makes the staff comfortable with the surroundings, with the other employees to create a less passive working place.

Self Confidence:

Self Confidence is the ability to know who you are and what you are capable of doing which shows in your behavior, your body language, how you speak, etc.

A Brand Ambassador must be confident enough to inspire confidence in others while encouraging them to handle daily tasks and their personal lives with self-confidence that will, in turn, produce a well-rounded individual.

Conceptual Thinking:

Conceptual Thinking is the ability to recognize a situation or problem by identifying patterns or connections while addressing the underlying issues.

A Brand Ambassador must be a conceptual thinker who has a keen understanding of why things have to be done the way they are; he has to think at an abstract level and apply his insights to the situation across all facets to compete in the diverse and growing economy.

Enjoyment of the Job:

Enjoyment of the Job is the ability to enjoy what you do rather than enjoying what you earn from it.

A Brand Ambassador needs to creatively learn of ways to motivate his employees to benefit from the workplace by matching their personality to the culture of the organization where they fit best and allowing them to explore their hidden talents to grow and mature with the team.

Personal Accountability:

Personal Accountability is the feeling that you are entirely responsible for your actions and consequences taking ownership without blaming others.

A Brand Ambassador should provide a list of duties and responsibilities that every employee is expected to perform and define timelines and supervisors who oversee the work to ensure each knows what she /he should do and remain accountable without passing blame.

Personal Drive:

Personal Drive is a combination of desire and energy in its simplest form directed at achieving a goal in whatever you have set your heart to accomplish.

A Brand Ambassador needs to creatively design ways that drive the staff to carry out their work without wasting time by helping them understand and develop their self-motivation skills that assist them to take control of many different viewpoints of their life.

Goal and Objective Setting:

Goal and Objective Setting is the strategic plan that is set and laid down identifying how goals should be accomplished, by who and by what time.

A Brand Ambassador must detect and schedule each employee's goals, strategy, and objectives and keep motivating them to ensure all of them are met within the set time bringing growth to both the company and the employee.

Organizational Skills:

Organizational Skills is the ability to make use of time, energy and resources available in the most efficient manner to achieve their goal.

A Brand Ambassador should organize the work for the employees to ensure overall organization, planning, time management, scheduling, coordinating resources and meeting deadlines is handled most efficiently by each employee for both personal and professional growth.

Hard Skills Required to be a Brand Ambassador

Hard skills are job-specific skill sets, or expertise, that are teachable and whose presence can be tested through exams. While core skills are more difficult to quantify and less tangible, hard skills are quantifiable and more defined.

Hard skills are usually listed on an applicant's resume to help recruiters know the applicant's qualifications for the applied position. A recruiter, therefore, needs to review the applicant's resume and education to find out if he/she has the knowledge necessary to get the job done.

A brand ambassador should have a good command of the following hard skills to succeed in her job.

Brand Ambassador: Hard skills list

Analyzing Data or Information
Barcode Scanners
Clean Work Areas
Clerical
Collecting information
Communications
Computers and Electronics
Customer Service
Describe and Demonstrate Goods and Services
Design and prepare product exhibits and demonstrations
Documenting/Recording Information
Education and Training
Email Software
Equipment Maintenance
Establishing and Maintaining Interpersonal Relationships
Evaluating Information
Food Production
Getting Information
Interpersonal
Inspecting Equipment, Structures, or Material
Identifying Objects, Actions, and Events
Marketing
Merchandising Techniques
Monitor Processes
Product knowledge to marketing of goods
Oral Expression
Presentation Software
Processing Information
Mathematics
MS Office or Spreadsheet
MS Word or Word Processing
Public Speaking
Psychology
Reporting (Keep records of demonstrations and sales)
Sales
Training (provide training to customers)

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