Product Knowledge: Use these examples for setting employee performance goals. Help your employees master this skill with 5 fresh ideas that drive change.

Product Knowledge is an essential sales skill to understand the features of your product allowing you to present the benefits compellingly and accurately to the customer.

Product Knowledge: Set Goals for your Employees. Here are some examples:

  • Learn how different products can be integrated with or connected to other things
  • Demonstrate more willingness to know how a product addresses the needs of a client
  • Shows little willingness to understand industry trends, terminologies, and concepts surrounding a product
  • Learn how to install and configure a wide range of products
  • Make enough effort to understand how a product compares to rival products
  • Put extra effort to know the product specifications on a wide range of products and the related terminologies
  • Learn to communicate information about products clearly and in a simple language
  • Put extra effort to learn how to fix problems associated with a product
  • Learn more about the elements that allow customers to extend or customize products
  • Put enough effort to know the procedures and policies that guide products and services

Product Knowledge: Improve and master this core skill with these ideas

  • Consistent Training - It is important that all the members of the staff within the company or branch take some practice. This enables them to handle their work quickly and professionally. By going for training, everyone will be operating from the same knowledge base that is full of useful information. Product knowledge must be offered as training that is engaging, consistent and customized. There is no need of using the old material since it's easier to get new training from time to time. With the initial training complete, employees should be tested using the fresh content recently learned.
  • Allow Hands-On Experience - One of the best ways to improve the employee knowledge is to enable employees a lot of opportunities so they can become accustomed to the goods and services they will be selling. Hands On experience exp0ose employees to the market where they will be dealing with customers day to day. It also exposes them to the pros and cons of the product they're sharing. Always ensure you get feedback on how well they have performed.
  • Practice the role you play - the role you play gives employees a chance to put their training into practice. It encourages fluency and a sign that knowledge can be internalized as well as understood.
  • Provide incentives and be ready to reward - Training is done in a motivating way when we reward those giving their very best in their daily tasks. Rewards are kinds of incentives that make employees work hard to ensure they get ad any as possible. Keep giving incentives and reward to motivate these hard working employees.
  • Enjoy the training offered out of office - It is like a field trip that schools take, it refreshed and rejuvenated you fresh. Present a new scenery to your workers for a change of climate. The new environment will motivate them.

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