Product Knowledge: Use these sample phrases to craft meaningful performance evaluations, drive change and motivate your workforce.

Product Knowledge is an essential sales skill to understand the features of your product allowing you to present the benefits compellingly and accurately to the customer.

Product Knowledge: Exceeds Expectations Phrases

  • Fully understands how the product addresses the needs of a client
  • Demonstrates awareness about the customer experience offered by the product
  • Demonstrates outstanding understanding on how a product compares to rival products
  • Leads in understanding industry trends, terminologies, and concepts surrounding a product
  • Excels at explaining how to use a product to clients who have never used it before
  • Demonstrates in-depth knowledge on how to use a product together with another
  • Understands how to fix all problems associated with a product
  • Fully understands all product specifications and the meaning of all related terminology
  • Demonstrates exceptional knowledge about elements that allow customers to extend or customize products
  • Understands all the procedures and policies that guide products and services

Product Knowledge: Meets Expectations Phrases

  • Knows how a product can be integrated with or connected to other things
  • Knows how to communicate information and answer most questions related to a product
  • Demonstrates awareness on how to install and configure most products
  • Understands how to fix the most basic problems associated with a product
  • Understands the most basic specifications about most products and knows some related terminologies
  • Demonstrates willingness to understand how products address the needs of clients
  • Makes enough effort to understand how a product compares to rival products
  • Shows willingness to understand industry trends, terminologies, and concepts surrounding a product
  • Puts effort to understand most of the procedures and policies that guide products and services
  • Makes effort to carry out research on customer experience offered by the products

Product Knowledge: Needs Improvement Phrases

  • Demonstrates little outstanding understanding on how a product compares to rival products
  • Does not understand most industry trends, terminologies, and concepts surrounding a product
  • Poor at explaining how to use a product to clients who have never used it before
  • Demonstrates little awareness about the customer experience offered by a product
  • Does not know how to install and configure most products
  • Hardly understands how a product addresses the needs of a client
  • Poor at communicating information and is hardly able to answer most questions related to a product
  • Does not know how to fix the most basic problems associated with a product
  • Shows little willingness to understand how products address the needs of clients
  • Demonstrates little knowledge on how to use a product together with another

Product Knowledge: Self Evaluation Questions

  • What efforts are you making to understand how a product compares to rival products?
  • What are you doing to enhance your understanding of industry trends, terminologies, and concepts surrounding a product?
  • Can you think of a situation where you demonstrated your ability to fix problems associated with a product?
  • Were there any times where you were able to demonstrate how to use a product together with another?
  • What efforts are you making to improve your understanding of different product specifications?
  • What are you doing to improve your ability to explain to a client how a new product works?
  • How often do you adhere to procedures and policies that guide products and services?
  • Have you ever failed to demonstrate how a product can be integrated with another? What did you do to improve?
  • What are you doing to improve your ability to fix problems associated with a product?
  • What efforts are you making to know the customer experience offered by a product?

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